Cardboard displays, especially corrugated cardboard, are a popular choice for retail branding. Not only are they eco-friendly and cost-effective, but they can also be designed to stand out in any retail environment. When creating an impactful product display with corrugated cardboard, you need to ensure that it communicates your brand’s message effectively while drawing attention. Below are 10 branding strategies tailored for creating effective corrugated cardboard product displays:
1. Prioritize Brand Consistency with Custom Graphics
Your display should instantly communicate your brand’s identity. The colors, fonts, and logo you choose for your corrugated cardboard display should align with your existing brand guidelines. Since cardboard is an easily customizable material, it’s ideal for incorporating large-scale, high-quality graphics.
Tip: Use your brand’s signature colors for background panels and create prominent spaces for logos and slogans. This helps ensure immediate recognition when consumers glance at the display.
2. Use Storytelling to Create an Engaging Display
Corrugated cardboard offers a blank canvas for creativity. You can incorporate storytelling elements into your display design, weaving a narrative that resonates with your target audience. This can help customers emotionally connect with your product and your brand.
Tip: For example, if your product is eco-friendly, you can tell the story of how it was created or the environmental benefits of using it. Incorporate images of nature or sustainable practices that reinforce your brand’s message.
3. Optimize Visual Hierarchy with Cardboard’s Versatility
Visual hierarchy is essential in guiding the customer’s eye to the most important parts of your display. Corrugated cardboard displays are versatile, allowing you to create layered, multi-dimensional designs that naturally direct the shopper’s attention.
Tip: Use the cardboard’s ability to create height and structure. Position best-selling products or key messages at eye level and employ layered cardboard elements to enhance the depth and flow of the display.
4. Go Minimalist to Highlight Product Features
A minimalist approach works well for corrugated cardboard displays as it allows your product to be the star. Simple, clean designs that don’t overwhelm customers with too much information or too many colors are effective. This is especially important when using corrugated material, which has a natural texture that can add visual interest without requiring excessive decoration.
Tip: Focus on showcasing only the product and key benefits. Using a monochromatic background with small, impactful details can help the product stand out.
5. Add Interactive Elements to Engage Customers
Corrugated cardboard displays can be easily adapted to include interactive elements that engage customers, like QR codes, product testers, or even touch-and-feel sections. This is especially valuable in a retail setting where creating engagement can lead to better conversions.
Tip: You can attach a small “try me” area to the cardboard display, where customers can interact with the product, such as a fragrance or sample size of a product. Alternatively, include a QR code that directs customers to an exclusive offer as you will find in the website of Grandfly.
6. Ensure Durability for Heavy Use
Corrugated cardboard displays are known for their strength, but the weight of the product must also be considered. Designing your display with the right thickness and structure is crucial for ensuring that your products stay secure while still maintaining the display’s aesthetic appeal.
Tip: Use thicker, double-wall corrugated cardboard for displays holding heavier items. Consider adding reinforcements, like internal support beams or a base, to make sure your display stands up to repeated use without toppling over.
7. Leverage High-Quality Printing on Cardboard
The high-quality printing capability of corrugated cardboard allows for vivid imagery that will captivate customers. The material can hold sharp details, which is essential for ensuring that your display looks polished and professional.
Tip: Invest in high-resolution printing for your cardboard display graphics. This ensures that your brand’s imagery appears clean and clear, whether it’s a detailed product shot or a larger-than-life logo.
8. Consider Seasonality in Design
With corrugated cardboard’s flexibility, you can design displays that change with the seasons. Whether you’re creating a display for the holidays, summer sales, or back-to-school promotions, the adaptability of cardboard allows for quick seasonal updates.
Tip: Customize your display to reflect the colors, textures, and symbols associated with a specific season or promotion. For instance, use bright, playful colors for summer displays or rich, festive tones for holiday displays as you can find in Display2Go.
9. Prioritize Sustainability
Corrugated cardboard is a recyclable and biodegradable material, making it an excellent choice for brands looking to align with eco-conscious consumers. Highlight your commitment to sustainability by incorporating eco-friendly design elements into your displays.
Tip: Use the sustainable nature of cardboard as a marketing point. Include messaging on the display that emphasizes the eco-friendly aspects of your product or your display itself.
10. Adapt the Display to Store Layouts
Corrugated cardboard displays can be easily customized to fit different store layouts. Whether you need a countertop display, a floor stand, or a hanging structure, the versatility of cardboard allows you to create something that fits your specific retail environment.
Tip: Design your display to fit into high-traffic areas of the store. Use compact designs for limited space or larger displays for wide-open areas to maximize visibility.
Conclusion Corrugated cardboard displays are more than just a functional way to present products—they are a powerful branding tool. By focusing on consistency, storytelling, visual appeal, interactivity, and sustainability, you can create a product display that draws attention, enhances your brand image, and ultimately drives sales. These 10 strategies will help you harness the full potential of cardboard displays and make a lasting impression in any retail setting.
If you’d like further insights on how to create the perfect cardboard display for your brand, feel free to reach out!
