Point-of-purchase (POP) displays are powerful tools that can influence purchasing decisions and increase sales in retail environments. However, to ensure that your display works effectively, it’s essential to ask the right questions before you start designing. Below are seven critical questions to guide you through the process of creating an impactful POP display.
1. What Is the Objective of the Display?
Before diving into the design process, clearly define the primary goal of your POP display. Are you trying to increase brand awareness, promote a new product, or highlight a seasonal sale? Understanding the purpose will help shape the design and messaging of the display, ensuring it aligns with your objectives.
Example: If your goal is to showcase a new product, the display should highlight the product’s features and benefits in a way that draws attention and sparks curiosity.
2. Who Is the Target Audience?
Knowing your target audience is crucial to designing a display that appeals to them. Consider the demographics, preferences, and behaviors of your ideal customer. For example, a display targeting young adults might use bold, modern designs and digital elements, while one aimed at older consumers could emphasize simplicity and classic design.
Tip: Tailor your visual style, language, and color palette based on your audience’s tastes and expectations.
3. What Is the Best Location for the Display?
The placement of the POP display is just as important as its design. The location determines how visible and accessible it is to customers. Is it going on a countertop, at the end of an aisle, or near the checkout area? Understanding the location will help you design a display that fits within the store’s layout and draws attention from the right angle.
Tip: Make sure your display is positioned in high-traffic areas to maximize exposure. The right placement can significantly boost its effectiveness.
4. How Will the Display Complement the Store’s Aesthetic?
Your POP display should complement the store’s overall aesthetic, not clash with it. Consider the store’s color scheme, theme, and atmosphere. A display that feels out of place can turn potential customers off, while a display that blends seamlessly with the environment will feel more natural and inviting.
Example: If the store uses earthy tones and natural textures, a wooden or cardboard display might work better than a flashy, neon-colored one.
5. What Size and Shape Are Suitable for the Display?
The dimensions of your POP display will depend on the type of product you are promoting and the space available. A larger display can work well for showcasing bulkier items, while smaller, more compact displays may be more appropriate for smaller, high-end products.
Tip: Always consider how the size of the display will affect the flow of traffic in the store. It should be large enough to attract attention but not so large that it blocks pathways or causes clutter. Find more types and shapes of cardboard display stands at Packwins.
6. How Will the Display Be Constructed and Installed?
Think about the materials and construction of your display. Cardboard and corrugated materials are lightweight and cost-effective, but they should still be sturdy enough to hold the products securely. Additionally, consider how the display will be installed in the store and whether it can be easily assembled and disassembled if needed. There is a flat packed cardboard display type made for a juice brand.
Tip: Choose materials that are durable but also eco-friendly, as sustainability is becoming an important factor for many consumers. Cardboard is an excellent option here.
7. What Is the Budget for the Display?
Designing a POP display can be costly, so it’s crucial to set a clear budget before starting the design process. Your budget will determine the materials, size, and level of customization possible for your display. Consider cost-effective options like corrugated cardboard, which can be customized to fit any design while remaining within a reasonable budget.
Tip: Factor in the cost of transportation, setup, and any ongoing maintenance required for the display to ensure it remains effective throughout its lifespan.
Conclusion
Designing a successful point-of-purchase display requires careful thought and planning. By asking the right questions before you begin, you can ensure that your display serves its purpose, attracts the right audience, and fits seamlessly within the store’s environment. Whether you’re showcasing a new product, promoting a sale, or increasing brand visibility, these seven questions will help guide your design process and maximize the impact of your POP display.
