Here is a detailed guide covering the essentials of sidekick displays, with specific focus on the Biglots Lanyard Sidekick Cardboard POP Display.
Whether you’re a retailer, supplier, or visual merchandising professional, this blog will provide insights into design, testing, implementation, and best practices.
What Is a Sidekick Display?
A sidekick display, also known as a power wing, is a specialized retail fixture that strategically attaches to the sides of store aisles.
These displays serve as attention-grabbing merchandising tools that extend from the main shelving units, creating additional promotional space without disrupting the primary aisle layout.Sidekick displays are especially popular for:
- Promoting seasonal or limited-edition products.
- Showcasing smaller items like lanyards, gift cards, or accessories.
- Encouraging impulse purchases in high-traffic areas.
These displays are lighter, more flexible, and often more cost-effective than their larger, free-standing counterparts. They can be made from various materials, but corrugated cardboard remains a top choice for its durability and ease of assembly.
BigLots Sidekick Guideline
The BL (“Biglots”) Sidekick Guideline section covers essential design, testing, and packaging standards crucial for a smooth, compliant, and successful in-store display.
Side Kick Design Approval Process
A meticulous design approval process ensures the display meets Big Lots’ specific standards and aligns with overall brand objectives. Key steps include:
- Conceptual Sketches – Graphics and structural layouts are drafted for initial review.
- Prototype Evaluation – Physical or digital prototypes are produced to assess size, aesthetics, and practicality.
- Final Approval – Once the design and branding elements are finalized, the sidekick display is cleared for production.
ISTA 2A Transit Testing
ISTA 2A transit testing is a standardized procedure to ensure that packaging and the display itself can withstand typical shipping and handling conditions. Key components include:
- Drop Tests – Simulating real-world rough handling.
- Vibration Tests – Assessing how items hold up under continuous motion.
- Compression Tests – Evaluating the display’s ability to endure stacking pressures.
This testing guarantees that the display arrives intact and remains damage-free during transport.
Peg or Shelf?
Determining whether your sidekick display should feature pegs or shelves depends on your product’s size, weight, and desired layout:
- Peg Displays – Ideal for smaller, lightweight products that can hang, such as lanyards, keychains, or small packaged items.
- Shelf Displays – Better for heavier or larger products that need a flat surface for secure placement.
Parts: Hooks, S Hooks, Stoppers, Fillers
Sidekick displays often require specific hardware for proper assembly and functionality:
- Hooks – Used to hang lightweight items and maintain a clean, organized look.
- S Hooks – Perfect for adjusting product levels on peg displays.
- Stoppers – Keep products in place, preventing unwanted movement.
- Fillers – Used to occupy empty space behind products so they appear more forward-facing and accessible.
Master Carton and Packing
The master carton is the primary shipping container that holds the sidekick display components. Proper packing is essential:
- Protective Inserts – Prevent scratching or bending of the cardboard.
- Clear Labeling – Indicates handling instructions, orientation (top/bottom), and fragile elements.
- Spare Components – Include extra hooks or brackets in case of damage during transport.
Success Sidekick Display Case Studies
Case Study 1: Seasonal Promotion
A retailer placed a colorful, themed sidekick display with lanyards and small novelty items near checkout counters. The result was a 40% boost in impulse buys and repeat mentions from customers who loved the convenience and fun design.
Case Study 2: Cross-Merchandising
By integrating a sidekick display showcasing travel accessories alongside luggage and vacation essentials, one store saw a 25% increase in ancillary product sales and more frequent upsells at the register.
Case Study 3: Home Organization Focus
A sidekick display stocked with hooks, mini storage bins, and organizational labels became a focal point during back-to-school season. The compact footprint allowed placement in narrow aisles, increasing convenience-focused purchases by 30%.
Implementation Strategies
Bringing a Biglots Lanyard Sidekick Cardboard POP Display to life requires meticulous planning and communication.
Timeline Creation
- Factor in design, procurement, shipping, and store setup.
Cross-Department Coordination
- Align marketing, logistics, and store operations teams for a smooth launch.
In-Store Staff Training
- Provide employees with clear instructions for assembly, restocking, and maintenance.
Common Challenges and Solutions
Challenge: Limited Floor Space
Solution: Use the sidekick display’s compact dimensions to your advantage. Mount it on existing endcaps or shelving units that already see high foot traffic.
Challenge: Assembly Confusion
Solution: Offer detailed, step-by-step instructions, possibly with pictures or a short video tutorial. Provide tips on handling hooks, stoppers, and fillers to prevent mistakes.
Challenge: Product Overweight Issues
Solution: Adhere to weight capacity guidelines. If heavier items must be displayed, opt for added reinforcement or consider a shelf-based design.
Challenge: Inconsistent Branding
Solution: Coordinate with your design team to create cohesive graphics and brand elements. The sidekick display should align seamlessly with store signage and other promotional materials.
Measuring Success
Quantifying the performance of your sidekick display is essential for ROI assessment and future improvements.
Sales Lift: Compare pre- and post-implementation sales figures.
Impulse Purchases: Track how many sidekick-displayed products end up in customer baskets.
Stock Turnover Rates: Monitor how quickly products need restocking, indicating popularity levels.
Customer Feedback: Encourage in-store surveys or quick feedback at the register.
Conclusion and Future Outlook
Sidekick displays like the Biglots Lanyard Cardboard POP Display excel at transforming underutilized retail space into dynamic selling opportunities.
By adhering to thorough guidelines—covering design approval, ISTA 2A transit testing, hardware selection, and master carton packing—retailers can deliver a polished, robust display that drives consistent sales and brand engagement.
As retail continues to evolve with new technologies (such as NFC tags or QR codes), sidekick displays may increasingly integrate digital elements for greater interactivity.
By staying proactive and flexible, you’ll ensure your merchandising strategies remain effective and compelling for both current and future retail landscapes.
Ultimately, a well-designed and properly implemented sidekick display is more than just a “nice-to-have”—it’s a strategic investment in your brand’s success.
