Cardboard Counter Top Display Design – Sell More With Less Space

Not every store or business has enough floor space to fully showcase their products at retail. At Packwins Display, we work together with our clients to design a display that requires the least space while gets the most shopper engagement and at the best price offer.
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Not every store or business has enough floor space to fully showcase their products at retail. At Packwins Display, we work together with our clients to design a display that requires the least space while gets the most shopper engagement and at the best price offer.

A great designed cardboard counter top display will shift your consumer’s focus to your products for sure. Also your customers shopping experience will be distinctive and enhanced by your tailor designed displays.

Display Boxes Design to Production

With the ability to create a display design in any shape and any size, a tailor made corrugated counter top display is quite an effective and economic merchandising way to promote your products, this is especially true for a new brand or business.

Custom Display Design

To design a counter top display to fit in your business and your products, first we would need your product packaging size and unit weight, and the way your products are packed. So that a design can start from that. This is basically how we do structure design.

Display box packaging that is custom printed is ideal for packaging light items like

  • chocolate bars
  • nutrition bars
  • lip balms
  • Gift cards
  • Travel-sized version of existing products
  • Accessories to compliment your core merchandise
  • Seasonal products (e.g. holiday cards, gift items)
  • Food and drink
  • Small toys or kids’ products
  • Practical items like car chargers
  • and many more. 

Check out our the design options of conter displays to fit your personal style. Or, get an estimate here.

In terms of graphic design, most brands have their own team of visual or graphic team, so that at Packwins we supply dieline for customers to laid artwork.

Since client’s graphic team are the people who undertsand most of the corperate culture, brand value and main color choice. Alternatively, if you are a start up and with no sophisticated artwork design team, let Packwins help at this situation.

Material Choice: Lightweight and premium print quality

Doing a corrugated cardboard display there are a variety of corrugate material choice, from single face to triple wall, from A flute to F flute, customers have their freedom to choose which they consider the most suitable.

While for a counter display, most often we would suggest to use E flute with single wall material. The corrugated fiberboard is glued between two sheets of linerboard. It is lightweight and easy to fold and came into shape.

Concerning printing, there are basically 8 methods to fit in with your preference.

  • Offset Print
  • Digital Print
  • UV Print
  • Water-based Ink
  • Soy / Vegetable Ink
  • Oil Base Ink
  • Pantone
  • Pantone Metallic

Style of Choice

Display boxes flat packed

In this case, counter display is a standard version that flat packed into shipper carton, and assembled in store.

There is always a very clear and vivid assembly guide with simple steps to guide shop associate through to set up the display.

Or there are more retailers and brand owners choose to print a QR code for them to scan and watch assembly video. Isn’t that smart?

Products that are packed with display

Alternatively you can choose to have your counter display box to be a packaging box as well. This is as simple as ABC.

Like a gravity feed counter display, shelf ready packaging which we also call SRP or RRP. Products are packed into the display and ship together to retail store. Put them out of the shipper box and display.


SizesCustomized at any size and shape
PrintingBlank, Offset CMYK, Panton
Paper Stock10pt to 28pt (60lb to 400lb) Eco-Friendly Kraft, E-flute Corrugated, Bux Board, Cardstock
Quantities MOQ100
Surface treatingGloss PP, Matt PP, Oil Varnishing
ManufacturingPrinting, Die Cutting, Gluing, Pasting, Packing
OptionsCustom Window Cut Out, Gold/Silver Foiling, Embossing, Raised Ink, PVC Sheet.
Proof Design2D, 3D Mock up, Prototyping of Physical Sample
Lead Time12-15 Business Days Standard

Paperboard Counter Display Tray Benefits:

  • Highlights the features of your products
  • Stand out from the crowd
  • Best fit for small products
  • Functions as packaging box as well
  • Save freight and shipping volume

While the benefits listed above, let’s discuss further on below three points,

Elevating Your Product’s Presence and Brand Value by using Customized Cardboard Countertop Displays

Standing out from the crowd is one of the major target every business and retailers want to achieve. By using a customized cardboard countertop display you got the chance to stand out.

Compared to other scattered placed products, your packages are nicely arranged on the rows of the countertops, or well managed hanging on the hooks. Some hook stands can be designed to be rotating to maximize your retail space, so that you win all four ways displays.

Trigger High Sales with Premium Printing and Finishing

We consider color of foremost important for any cardboard display. Even if it is digital printing for sample. There is a well managed in-house color control system at Packwins Display to make sure that each of printing is cohearant and intergrity.

Take for example, we have been working with Disney for over 11 years. The Frozen blue, Mini pink, Starwar dark, etc, we have keep the color proof all through the way. And customers won’t feel different as long as Disney does not change its main color theme.

Printing quality speaks for your product quality, as statistic shows high quality printing has the power to persuade customers towards your products and make the purchase decision afterwards.

To enhance your products and display’s visual aesthetics, our high-quality printing machine Germany KBA 1620x1210mm can get any color right.

Customized cardboard displays will capture the audience’s attention at first sight and convince them in making a purchase decision.

Last minute purchase

This last minute purchase means a lot to a brand that want to grab sales at the check out counter. A corrugated cardboard counter display can be put strategically at the point of sale area to rocket your sales. 

Customers waiting in line to pay and checkout, they have plenty time to review items placed near the counter. At this time period, if your products are visually interesting with bold words and fun colors they will for sure grab consumers attention and bring up your retail sales.


We help our customers do the right decision. A corrugate counter display must be in the right size with visual appealing graphics to draw all the focus so that your efforts paid back.

Increasing your ROI, your product speed to market, lowering your marketing cost, take actions today and drop cardboard display cases here to review Free of Charge.

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Leahy Ly

Hello, I’m the author with 16+ years of experience in the Cardboard Display industry.  Happy to help with your custom and wholesale inquiries.

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