How Much is A Display?
Display Cost Ultimate Guide
USD11.87/PC for 1000pcs of the right TICTAC cardboard floor display.
An array of variables will determine the cost of your pop display. You will be guided through each of the major factors here to plan and budget effectively.
Key Factors Determine Display Cost
You will find no where on details of how to caculate cardboard display cost except here at Packwins.
Point-of-Purchase (POP) display costs are determined by multiple interrelated factors that must be carefully considered for accurate budgeting and planning. This guide provides a detailed breakdown of these factors and their impact on total costs.
Your Product Specs Determine Display Cost
Packaging Dimensions & Weight
The size of the product packaging affects the design and size of the display and heavier products require sturdier materials.
Among the most commonly used corrugate material for cardboard displays are E, B and EB flute.
Quantity on Display
More products per display increase the load and require stronger materials as well as the display type choice.
Left are 3 different types of displays: FSDU floor display, dumbpin and counter display.
Corrugate Material Choice
The above mentioned product Size, Weight and quantity determine material choice and whether spare parts apply. Below are 3 most commonly used corrugate material in cardboard display.
| Material Type | Thickness | Suitable Scenario | Corrugate Quantity per 30cm |
|---|---|---|---|
Single Wall E-Flute | ≥1.3mm | Counter Display, Inline Display | 93±5 |
Single Wall B-Flute | ≥2.5mm | Dumpbins, Floor Display, Sidekick, Endcap | 50±4 |
Double Wall EB Flute | ≥3.7mm | Pallet Display, FSDU, Pallet Skirt | A combination of E, B flute |
Artwork Determine Display Cost
Graphics is the “call to action” to consumers of a retail display. So it is vital in a retal marketing compaign. Some customers have artwork ready at the initial stage when they contact Packwins. For them, there is no cost as for artwork.
Design Service Price Comparison:
| Service Provider | Price Range (per design) |
|---|---|
| Upwork Designers | $30-$100 |
| Fiverr Designers | $20-$80 |
| Local Design Agencies | $50-$150 |
Actual rates may vary based on:
- Designer experience
- Project complexity
- Delivery timeline
- Revisions included
- Geographic location
The table clearly shows that Local Design Agencies tend to have the highest price range, while Fiverr Designers generally offer the most budget-friendly options. Upwork Designers fall in the middle range, offering a balance between cost and professional service.
Print & Finish Determine Display Cost
Print: With the most frequently used printing size for cardboard display, here below is a printing cost comparision on different sheet sizes. If there is any Panton color, it should be spotted in designed artwork in seperate layer.
| Print Method | Print Size | Print Cost (1-1000pcs) | Add 1 PMS | Cost Per Sheet (10000+) |
|---|---|---|---|---|
| CMYK 4C | 1200x1620mm | $300 | $60 | $0.076 |
| CMYK 4C | 1020x1420mm | $250 | $70 | $0.051 |
| CMYK 4C | 880x1380mm | $200 | $55 | $0.046 |
| CMYK 4C | 740x1040mm | $180 | $55 | $0.035 |
Finish: Printing needs to be protected from scratch, top 4 surface treatment methods below with features:
| Sheet Size | Surface Treatment | Setup Cost | Main Feature | Cost Per KIN² |
|---|---|---|---|---|
| 1200x1620mm | Aqueous Coating | $20 | Economical, basic protection | $0.040 |
| 1200x1620mm | Gloss PP Lamination | $21 | High gloss, vibrant colors | $0.083 |
| 1200x1620mm | Matt PP Lamination | $25 | Non-reflective, elegant finish | $0.101 |
| 1200x1620mm | UV Coating | $25 | Durable, scratch-resistant | $0.063 |
Display Style Determine Display Cost
By understanding how display style impacts various components of cost, businesses can make informed decisions to optimize their POP display projects. Balancing design aesthetics, material selection, and production efficiency will help achieve cost-effective and impactful displays.
Deconstruction on 2 types of cardboard displays demonstrate the display style difference.
Counter Display Unit
Display Overall Size: W340xD230xH510mm
| Component | Spread Sheet Size | Quantity |
|---|---|---|
| Header | 499x718mm | 1 |
| Body | 1107x1146mm | 1 |
FSDU Floor Display Unit
Display Overall Size: W500xD400xH1650mm
| Component | Spread Sheet Size | Quantity |
|---|---|---|
| Header | 499x770mm | 1 |
| Base Front | 640x808mm | 1 |
| Base Tray | 932x834mm | 1 |
| Shelves | 583x571mm | 4 |
| Back Panel | 634x1445mm | 1 |
| Side Panels | 802x1540mm | 2 |
Quantity Determine Display Cost
Economies of Scale: Due to the setup costs associated with each of these processes, the unit cost of producing cardboard displays can vary significantly depending on the production volume. For smaller quantities, the setup costs are spread over fewer units, leading to higher unit costs. Conversely, larger production runs can reduce the unit cost due to the economies of scale.
Take a counter display unit for example:
| Setup Cost | 499x718mm | 1107x1146mm |
| Printing | $180 | $300 |
| Diecutting | $25 | $42 |
| Surface | $16 | $16 |
| Pasting | $20 | $33 |
| Subtotal | $241 | $391 |
| Total | $632 | |
| 100pcs | $6.32/pc | |
| 1000pcs | $0.63/pc | |
Packing Style Determine Display Cost
The packing style is a pivotal determinant of display costs due to its influence on material usage, space efficiency, transportation, visual appeal, sustainability, and retailer compatibility. Businesses must carefully consider these factors to optimize costs while ensuring effective product presentation.
Flat Packed 1pc/ctn
Individually packed, most commonly used and convient to distribute to local stores.
Flat Packed 5pcs/ctn
More economical than Individually packed. Multiple display sets go into a same store to create an island.
Flat Packed onto Pallets
The least cost at display factory, usually go to packaging center to consolidate with goods.
Assembled with Goods
The most expensive at display factory, but the least at retail floor since it needs no further handling.
Shipping Determine Display Cost
A well ahead planned display project saves a thousand. However if customer has rush orders, we can ship by air usually within 7-13 days to ship a cardboard display order from factory to your hands.
Air Shipping
Sample or small order apply. Freight cost provided prior to order or shipping so that our customer get every penny under control.
Sea Shipping
Economic and bulk ship for mass production order. Customers have well planned their display order to allow a great time for sea shipping.
Import Duty Determine Display Cost
Australia
Customs Rate: Generally around 5% in Australian dollars. However, the rate can vary based on the type and weight of the product.
United States
Tariffs code 4819. U.S. Customs imposes tariffs on all goods valued at $800 or more. Goods below this value are tax-free and incur no additional fees.
United Kingdom
VAT: Cardboard displays fall under "Section X: 48:19." Imports from China are subject to a 20% VAT, determined by this customs classification.
Canada
The duty rates for corrugated displays are usually low. Goods and Services Tax (GST): Imported goods are subject to GST, which is typically 5%, along with any applicable provincial sales taxes.
European Union
Common External Tariff: The EU applies a common external tariff to goods imported from non-EU countries. Corrugated displays may fall under specific tariff codes that determine the duty rate.
Mexico
Standard Rate: Imported goods, including corrugated displays, are subject to a 16% Value-Added Tax (IVA in Spanish).
Singapore
Duty-Free Imports: Over 99% of imports enter duty-free, with a 7% tax on items valued above S$400. The tax is based on the CIF value (Cost, Insurance, and Freight).
South Korea
Standard Rate: Imported goods, including corrugated displays, are typically subject to a 10% Value-Added Tax (VAT).
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