Dollar General, a leading chain of dollar-value stores, is to remodel 4,250 stores, open 575 stores in 2025. With thousands of locations across the United States, DG aims to provide convenient shopping experiences for budget-conscious customers. The effective use of displays is crucial in these stores to maximize product visibility and boost sales.
What Types of Displays Stand Out at Dollar General?
- Gravity Feed Displays: Efficiently dispense products, ensuring easy access and restocking.
- Pallet Display: Showcase bulk products prominently, suitable for high-volume sales.
- Counter Displays: Strategically placed over checkout counters to encourage impulse purchases.
- Pallet Skirts: Wrap around the base of pallet displays, enhancing aesthetic appeal while maintaining organization.
- Pegboard Hook Display: Hangsell products using hooks, providing a neat and organized presentation.
- Dumpbins: Allow products to be placed in bins for bulk sales, encouraging high-volume purchases.
- Sidekick Display: Attach to the wireframe of store fixtures, optimizing space while highlighting products.
How to Custom a DG Cardboard Display?
1. Understand Dollar General Packaging and Display Guidelines:
- Familiarize yourself with DG’s specific requirements for displays and packaging. This includes size constraints, material preferences, and any branding guidelines to ensure compliance and effectiveness in their retail environment.
- Here is a link to Dollar General Brand Packaging and Display Guidelines.
- If you are a domestic vendor, you can refer to this Dollar General Domestic Vendor Guide.
2. Design the Display Based on Your Product Packaging Basics:
- Your product packaging dimensions
- Unit weight of your product package
- How many SKUs to stock in a single display. This ensures the display effectively showcases your product while fitting within DG’s store layout.
3. Packwins Creates Display Rendering Before Sample Order:
- Collaborate with Packwins to develop a concept design of your display. This step allows you to visualize the final product, make necessary adjustments, and ensure that the design aligns with both your brand and DG’s requirements.
4. Get Dieline from Packwins to Lay Out Artwork:
- Obtain the dieline from Packwins, which serves as a template for placing your artwork on the display. This includes graphics, logos, and any promotional messaging, ensuring that the design is accurately represented on the final product.
5. Sample Prototyping:
- Create a prototype of the display to evaluate its functionality, aesthetics, and compliance with DG’s guidelines. This step is crucial for identifying any potential issues and making adjustments before committing to mass production.
6. Mass Production and fulfillment:
- Once the prototype is approved, proceed with mass production. Ensure that the production process maintains quality and consistency, delivering displays that meet both your expectations and Dollar General’s standards.
What Are the Costs of Displays?
Quantity goes up, cost goes down. This is one of the key rules when considering cardboard display cost.
Quick facts on price range:
- Counter display USD$1.5-7.8/each
- Dumpbin display USD5.7-13.6/each
- FSDU floor display USD15.5-32.5/each
- Pallet display USD28.3-56.8/each
Though no molding cost like plastic injection of a product design, cardboard display has its own way in cost down.
Take printing and finishing for example,
Print: With the most frequently used printing size for cardboard display, here below is a printing cost comparision on different sheet sizes. If there is any Panton color, it should be spotted in designed artwork in seperate layer.
| Print Method | Print Size | Print Cost (1-1000pcs) | Add 1 PMS | Cost Per Sheet (10000+) |
|---|---|---|---|---|
| CMYK 4C | 1200x1620mm | $300 | $60 | $0.076 |
| CMYK 4C | 1020x1420mm | $250 | $70 | $0.051 |
| CMYK 4C | 880x1380mm | $200 | $55 | $0.046 |
| CMYK 4C | 740x1040mm | $180 | $55 | $0.035 |
Finish: Printing needs to be protected from scratch, top 4 surface treatment methods below with features:
| Sheet Size | Surface Treatment | Setup Cost | Main Feature | Cost Per KIN² |
|---|---|---|---|---|
| 1200x1620mm | Aqueous Coating | $20 | Economical, basic protection | $0.040 |
| 1200x1620mm | Gloss PP Lamination | $21 | High gloss, vibrant colors | $0.083 |
| 1200x1620mm | Matt PP Lamination | $25 | Non-reflective, elegant finish | $0.101 |
| 1200x1620mm | UV Coating | $25 | Durable, scratch-resistant | $0.063 |
Other main factors that decide a display cost inlude:
- Material Costs: The price varies based on the type and quality of cardboard used, with recyclable options potentially costing more.
- Design: Custom designs and high-quality printing can increase costs but offer greater impact.
- Production Volume: Bulk orders often reduce the per-unit cost, making large-scale campaigns more economical.
If you would like to get an accurate cost for a Dollar General cardboard display, Packwins is here to contact and help to quote.
Custom DG Display with Packwins
Partner with Packwins to create bespoke cardboard displays tailored to Dollar General’s unique environment. Packwins specializes in designing displays that are not only visually appealing but also functional and durable.
With expert guidance, you can ensure your displays meet DG’s standards while effectively showcasing your products. Contact Packwins today to start designing a display that stands out in the competitive retail landscape.
