Find Custom Design Cardboard Cutout Standees Display Factory

Find design and manufacturer on custom cardboard cutout standees. Discover how customized standees amplify retail experiences.
Table of Contents

Welcome to a comprehensive guide tailored for overseas importers, design houses, and industry peers seeking the perfect manufacturing partner. In this blog, “Finding Your Custom Design Cardboard Cutout Standees Display Factory,” we embark on a journey to help you navigate the global landscape of display manufacturing. Whether you’re searching for creativity, reliability, or cost-efficiency, join us in discovering how to identify the ideal overseas factory to bring your cardboard cutout standees to life.

In the world of retail and visual merchandising, the trend of cardboard cutout standees is soaring. In the upcoming sections of our blog, we’ll delve into the heart of this trend, exploring its evolution and significance. Discover the materials that shape these creative displays, and gain insights into the intricate process of how a factory brings these cutout standees to life. Whether you’re a seasoned industry professional or a newcomer seeking to understand the process, our exploration will provide you with a comprehensive understanding of the design, production, and impact of custom design cardboard cutout standees.

Cardboard Cutouts Display diecut

What are those cardboard cutouts called?

Cardboard cutouts are often referred to by various names, including:

  1. Cardboard Standees: These are life-sized or smaller cardboard figures that can stand on their own, often used for promotional or decorative purposes.
  2. Cardboard Standups: Similar to standees, these are also free-standing cardboard figures used for various promotional or decorative applications.
  3. Cutout Displays: This term encompasses various types of cutout figures, ranging from life-sized characters to product replicas, used to attract attention in retail or event settings.
  4. Cardboard Cutout Props: Used in theatrical, promotional, and decorative contexts, these are cardboard figures that serve as props for various occasions.
  5. Cardboard Silhouettes: These are cardboard figures that represent a simplified outline or shape, often used for decorative or artistic purposes.
  6. Cardboard Standees Displays: This term combines the concept of cardboard standees with their function as display tools, highlighting their role in showcasing products or brands.
  7. Cardboard Cutout Merchandisers: Specifically used in the retail context, these cutouts are employed to enhance product merchandising and attract customer attention.

The name can vary based on the context in which they are used, their purpose, and the industry.

What are standees made out of?

Standees are typically made out of cardboard, specifically a type of corrugated cardboard that is sturdy and can hold its shape. This corrugated cardboard is composed of three layers: an inner layer, called the “flute,” sandwiched between two outer layers, often referred to as the “linerboards.” The flute provides the structure and strength, while the linerboards offer a smooth surface for printing graphics and designs.

The thickness and type of corrugated cardboard used can vary based on the desired durability and appearance of the standee. Thicker and more robust corrugated cardboard is used for larger and more intricate standees, while thinner options might be suitable for smaller, temporary displays.

The choice of cardboard material ensures that standees are lightweight, cost-effective, and easy to transport and set up. Additionally, the surface of the cardboard provides an excellent canvas for printing high-quality graphics, allowing for customization and branding.

What are the parts of a standee?

A typical standee consists of several components that come together to create a freestanding display. While the exact design and structure can vary based on the specific standee’s purpose and complexity, here are the common parts of a standee:

  1. Cardboard Cutout: The central component of a standee is the cardboard cutout itself. This is the printed image or shape that represents the subject of the standee, whether it’s a character, product, or any other design.
  2. Support Structure: The support structure is the mechanism that allows the cardboard cutout to stand upright. It’s usually made of corrugated cardboard, with strategically placed folds or tabs that provide stability.
  3. Base: The base is the bottom part of the support structure that rests on the floor or surface. It provides stability and prevents the standee from tipping over.
  4. Flaps or Wings: These are foldable parts of the cardboard cutout that extend from the sides of the main image. They help increase the stability of the standee by providing additional support.
  5. Score Lines: Score lines are shallow, pre-creased lines on the cardboard that make it easier to fold and assemble the standee. They allow the cardboard to bend without breaking.
  6. Graphics and Design: The graphics and design elements on the cardboard cutout are what visually convey the intended message or theme of the standee. This can include branding, images, text, and other visual elements.
  7. Instruction Labels: Some standees may have labels or instructions printed on them to guide users on how to assemble and set up the standee correctly.
  8. Attachment Points: In more complex standees, there might be attachment points where different parts of the cutout are joined together. These could include tabs, slots, or adhesive areas.
  9. Optional Accessories: Depending on the standee’s purpose, there might be optional accessories such as QR codes, interactive panels, or other elements that engage the viewer.

Remember that the design and components of a standee can vary widely based on factors like size, complexity, intended use, and customization options.

How does a factory make custom standees?

Whipped Cream Chargers Point Of Purchase Cardboard Standees
Whipped Cream Chargers Point Of Purchase Cardboard Standees

Creating custom standees in a factory involves several steps, from initial design to production and assembly. Here’s a general overview of the process:

1. Design and Conceptualization: The process begins with the design and conceptualization phase. This involves creating a digital design of the standee, which includes the graphics, images, branding elements, and overall layout. Designers work closely with clients to ensure that the design aligns with their branding and promotional goals.

2. Material Selection: The factory selects the appropriate type and thickness of corrugated cardboard for the standee. The choice of material depends on factors like the size of the standee, its intended use (temporary or long-term), and the desired level of sturdiness.

3. Printing: The approved digital design is then printed onto the selected corrugated cardboard. High-quality printing ensures that the graphics are vibrant and accurately represent the intended design.

4. Die-Cutting: Die-cutting is the process of using a specialized tool (die) to cut the printed cardboard into the desired shape. The die is created based on the design, and it precisely cuts the cardboard to form the standee’s outline and any additional components.

5. Scoring and Folding: Score lines are created on the cardboard where folds will be made. These lines make it easier to fold the cardboard without damaging it. The cardboard is then folded along these lines to create the three-dimensional structure of the standee.

6. Assembly: During assembly, the various parts of the standee are joined together. This may involve attaching flaps, wings, or other components to the main cutout. If the standee has interactive elements or accessories, these are also added during this stage.

7. Quality Control: Quality control checks are conducted throughout the production process to ensure that the printed graphics are accurate, the cardboard is properly cut and folded, and the overall standee meets the required standards.

8. Packaging and Shipping: Once the standees are assembled and quality-checked, they are carefully packaged for shipping. Packaging ensures that the standees are protected during transportation and arrive at their destination in optimal condition.

9. Customization and Branding: The customization of the standees includes incorporating the client’s branding elements, such as logos, colors, and specific design guidelines. This ensures that the standee aligns with the client’s brand identity.

10. Optional Enhancements: Depending on the client’s preferences, additional enhancements may be added, such as QR codes, interactive panels, LED lights, or other features that engage viewers.

The process may vary based on the complexity of the standee, the factory’s capabilities, and the specific requirements of the project. Effective communication between the factory and the client is crucial to ensure that the final product matches the client’s vision and objectives.

What is the best size for a standee?

There’s no one-size-fits-all answer, as the optimal size varies from case to case. It’s a balance between creating a visually impactful display that fits its environment and effectively communicates your message to the target audience.

The best size for a standee depends on several factors, including the intended use, the available space, and the visual impact you want to create. Here are some considerations to help you determine the ideal size for a standee:

  1. Location: Where will the standee be placed? Consider the dimensions of the space where the standee will be displayed, whether it’s a store entrance, aisle, event booth, or other location. The standee’s size should be proportional to the available space.
  2. Visibility: The standee should be large enough to be easily visible from a distance. If it’s intended to attract attention from across a store or event area, a larger size might be more effective.
  3. Engagement: If the standee is interactive or requires viewers to read text or details, ensure that it’s large enough for people to comfortably engage with the content.
  4. Message: Consider the content of the standee. If it features detailed graphics, images, or text, it might need to be larger to ensure clarity and impact.
  5. Audience: Who is the target audience? For children, a standee might be smaller, while for adults, a larger standee might be more appropriate.
  6. Budget: Larger standees may require more materials and printing costs. Consider your budget when determining the size.
  7. Standee Type: Different types of standees (life-sized characters, product replicas, cutout figures) might have varying size requirements. The purpose and design of the standee will influence the size.
  8. Brand Identity: The size of the standee should align with your brand’s identity and the message you want to convey. A premium brand might opt for a larger, more prominent standee, while a minimalist brand might prefer a smaller, elegant design.

Before finalizing the size, consider mockups and visualizations to better understand how the standee will look in its intended location.

What is the best material for standees?

Corrugated Cardboard: Corrugated cardboard is a popular choice for standees due to its affordability, lightweight nature, and ease of printing. It’s ideal for temporary or short-term displays and can be recycled after use. The thickness of the cardboard can vary based on the desired sturdiness of the standee.

Whipped Cream Chargers Point Of Purchase Cardboard Standees
Whipped Cream Chargers Point Of Purchase Cardboard Standees

How much does it cost to make cardboard cutouts?

From $1.5-$35.5.

The cost of making cardboard cutouts can vary widely based on several factors, including the size, complexity, quantity, material quality, printing options, and any additional features or customization. Here’s a breakdown of the factors that can influence the cost:

  1. Size: Larger cutouts require more materials and printing, which can increase the cost.
  2. Complexity: Cutouts with intricate designs, multiple layers, or interactive elements might be more expensive to produce.
  3. Quantity: Bulk orders often result in reduced per-unit costs. The more cutouts you order, the more cost-effective it becomes.
  4. Material Quality: Higher-quality cardboard and printing materials may result in higher costs but can also improve the overall appearance and durability.
  5. Printing: The type of printing method used (digital, offset, UV) and the quality of the print can impact the cost.
  6. Design: Custom designs or branding elements might involve design fees or set-up costs.
  7. Additional Features: Interactive panels, QR codes, LED lights, or other enhancements can add to the cost.
  8. Labor and Assembly: If assembly is required, there might be labor costs involved.
  9. Shipping: Shipping costs depend on the destination and quantity.

As a rough estimate, basic life-sized cardboard standees might start around $50 to $100 for a single unit. However, prices can range upward based on the factors mentioned above. Ordering in bulk can help bring down the cost per unit.

To get an accurate cost estimate for your specific project, it’s recommended to reach out to display manufacturers, print shops, or suppliers who specialize in producing cardboard cutouts. Provide them with the details of your project, including dimensions, design, quantity, and any specific requirements. They can provide you with a customized quote based on your needs.

What do movie theaters do with cardboard cutouts?

Movie theaters often use cardboard cutouts, also known as standees, as promotional tools to enhance the movie-going experience and attract the attention of patrons. Here are some ways movie theaters utilize cardboard cutouts:

  1. Movie Promotion: Movie theaters place cardboard cutouts of upcoming films in their lobbies and entrances to generate excitement and anticipation among moviegoers. These standees often feature the movie’s poster, main characters, and release date.
  2. Themed Decor: Cardboard cutouts can be used to create a thematic ambiance within the theater. For example, during Halloween, theaters might display cutouts of horror movie characters to enhance the festive atmosphere.
  3. Selfie Opportunities: Movie theaters capitalize on the popularity of social media by setting up cardboard cutouts in strategic locations, offering patrons the chance to take selfies with their favorite movie characters or actors.
  4. Red Carpet Events: For premieres or special events, theaters might use standees to create a red carpet atmosphere, allowing guests to pose with larger-than-life images of celebrities.
  5. Interactive Experiences: Some theaters incorporate interactive elements into their cutouts, such as QR codes that provide additional movie information or access to exclusive content.
  6. Contests and Promotions: Theaters may use standees as part of contests or promotional campaigns. Patrons might be encouraged to take photos with the standees and share them on social media for a chance to win prizes.
  7. Sponsorship Promotion: Theaters might collaborate with sponsors or partners to display standees that promote products or services related to the movie being shown.
  8. Advertising Upcoming Movies: In addition to promoting the current film lineup, theaters might also use cutouts to showcase trailers and images from upcoming movies, creating anticipation for future screenings.
  9. Educational Displays: Some theaters use cutouts to educate audiences about the filmmaking process, showcasing behind-the-scenes images and details about the production.

Cardboard cutouts play a dynamic role in creating an immersive and visually engaging environment within movie theaters. They enhance the overall movie experience, contribute to branding efforts, and provide patrons with memorable photo opportunities.

Are cut outs still in style 2023?

YES! Cardboard cutouts (standees) remained a popular and effective marketing tool, especially in retail and entertainment industries.

Here is the proof from Google Trends,

Cardboard Standee Trends

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Leahy Ly

Hello, I’m the author with 16+ years of experience in the Cardboard Display industry.  Happy to help with your custom and wholesale inquiries.

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