PDQs: Pretty Damn Quick POP Displays

PDQ is short for "pretty damn quick" point of purchase retail displays that are either easy to set up or came pre-assembled with products. PDQ displays can be a small counter display over the register or checkout counter, or can be a large footprint full pallet display.
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What is a PDQ display?

PDQ is short for “pretty damn quick” point of purchase retail displays that are either easy to set up or came pre-assembled with products. PDQ displays can be a small counter display over the register or checkout counter, or can be a large footprint full pallet display. In either way shop associate doesn’t have to repack your products but present your products pretty damn quick.

PDQs for some cases also called “product displayed quickly.”

PDQ Display Types and Examples

Counter Top Display

Eeven a square inch of product placement real estate can be potentially drive up your impulse sales. This is what a counter top display made for. They are designed in small sizes to fit in a space over the check out counter, or inline of the metal shelves to make your products stand out from the crowd.

These countertop PDQs can be setup and consolidate with your products if both of them are made in China. They are joint together and put in a master case which can be easily pulled out when arriving at retail stores.

Sidekick Powerwing Display

Most often seen in big box stores, like Walmart, Target, HomeDepot, Biglots Stores, sidekick powerwing displays are attached by plastic S clips to wireframes along high traffic aisles.

Either with shelves to put on products like cups, tops, coffee bags etc, or with plastic hooks to hangsell Disney books, keychains, earings, all these items again can be put into an assembled display before shipping. When these sidekick PDQs arrive in stores, shop associate only have to,

  • open the master carton
  • pull out the display
  • attach to wireframe with provided S hooks
Biglots Keychain Lanyard Promotional Merchandising End Caps
Biglots Keychain Lanyard Promotional Merchandising End Caps

Pallet Displays

Yes you are right! Even a full pallet display in 40*48” can be a PDQ! The process can be the same, just SKUs can be more than the previous counter and sidekick ones.

The only difference is in the master carton that pack or wrap up all the products and displays themselves. There will be a shroud, four post corners, a top cap and using shirk film and belt to secure all products inside the display.

We have tons of successful experience and cases to prove that our clients sleep ease at night.

Water Bottles Cardboard Display Ready Pallets
Water Bottles Cardboard Display Ready Pallet

Benefits of PDQ Displays

We design PDQs with speed and efficiency in mind, there is no need for your shop associate to re-arrange your products in retail space, they even don’t have to consider where to put or how to display. Simply take the master carton off, then you start collect money!

  • Save cost for a second packaing, the display itself functions as packaging
  • Easy to drop shipping for the last mile distribution
  • Time saver at retail, no extra labour to set up display

What Products Suits Well in PDQ Displays?

Basically products or product pacakges in relatively smaller sizes are perfect to showcase in a PDQ display. However with a proper design, even heavy items like dinnerware or tableware can be pre-packed in a well designed PDQ counter display or pallet display.

Adding bold graphics and call to action wording these PDQ displays will for sure dirve up greatly on the impulse sales.

You can sell a wide range of products in a PDQ display, including but not limited to,

  • Consumer Electronics
  • Household
  • Tools
  • Lawn & Garden
  • Toys
  • Educational
  • Hardware Accessories
  • Audio/Visual
  • Cosmetics
  • Food
  • Pharmaceutical
  • Nutraceautical
  • Health and Beauty Aids

Where PDQs be presented?

Point of purchase PDQs can be placed in many occasions and places,

  • Chain stores
  • Airports
  • Big box stores
  • Convenience stores
  • Drugstores
  • Electronics stores
  • Gas stations
  • Grocery stores
  • Mall kiosks
  • Studios
  • Truck stops


Point of purhcase PDQ displays looks simple and easy, while you need to be caution for the tips and tricks, since a subtle points neglect, the whole case can be a failure.

However if you would like to know more or get a new displays designed and manufacturered, don’t hesitate to contact us for a quick review, we take care in every detail and help each of our clients sleep at ease.

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Leahy Ly

Hello, I’m the author with 16+ years of experience in the Cardboard Display industry.  Happy to help with your custom and wholesale inquiries.

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