Retail displays are the silent salespeople of the shopping experience, playing a crucial role in driving customer engagement and influencing purchasing decisions. But what exactly do consumers prioritize when interacting with retail displays? To uncover these insights, we conducted a poll and gathered feedback on the key factors that make retail displays stand out. Here’s what we found:
1. Visual Appeal (40% of Respondents)
The majority of consumers highlighted the importance of a display’s visual appeal. Eye-catching designs, bold colors, and clear branding were cited as essential elements that draw attention and make products stand out in crowded retail spaces.
Key Elements Consumers Value:
- High-quality graphics and vibrant colors
- Unique shapes or interactive elements
- Lighting that enhances product visibility
Takeaway:
Invest in professional design and ensure your display aligns with your brand’s identity to capture consumer attention immediately.
2. Product Accessibility (25% of Respondents)
Ease of access ranked second in importance. Consumers prefer displays that allow them to interact with products easily, whether it’s picking them up, testing them, or reading information about them. Displays that make the shopping experience convenient and intuitive tend to foster higher sales.
Key Considerations:
- Clear product organization
- Ample space for consumers to reach and explore items
- User-friendly interactive features
Takeaway:
Ensure your display design prioritizes accessibility and ease of interaction to encourage consumer engagement.
3. Informative Content (20% of Respondents)
Displays that provide clear, concise, and relevant information were also highly valued. Whether it’s product details, pricing, or benefits, consumers want to make informed decisions quickly.
Key Information Consumers Expect:
- Product features and specifications
- Promotions or discounts
- Sustainability or ethical sourcing information
Takeaway:
Use display space wisely to share essential product details without overwhelming the consumer.
4. Sustainability (10% of Respondents)
As environmental awareness grows, more consumers are paying attention to the sustainability of retail displays. Displays made from recyclable materials or those that highlight eco-friendly practices resonate strongly with shoppers who prioritize green choices.
Sustainability Features Consumers Appreciate:
- Displays made from recycled cardboard or biodegradable materials
- Minimal use of plastic
- Messaging that promotes sustainable practices
Takeaway:
Showcase your commitment to sustainability through your display’s material choice and messaging to build trust with eco-conscious shoppers.
5. Durability and Stability (5% of Respondents)
While it received the least votes, durability still matters to consumers. Flimsy or poorly constructed displays can deter trust in the product and brand. A stable, well-built display enhances the consumer experience and ensures safety in the shopping environment.
Key Features for Durability:
- Sturdy materials like reinforced cardboard or metal supports
- Secure assembly to prevent tipping or damage
- Long-lasting graphics and finishes
Takeaway:
Prioritize quality construction to ensure displays remain functional and appealing throughout their use.
Conclusion
The results of our poll reveal a clear hierarchy of consumer preferences when it comes to retail displays. Visual appeal tops the list, followed by accessibility, informative content, sustainability, and durability. By understanding these priorities, brands can design displays that not only attract attention but also create meaningful interactions that drive sales.
Your Turn:
What features do you think are most important in a retail display? Let us know your thoughts in the comments below or take part in our next poll to share your perspective!
Call to Action:
Looking to create displays that consumers love? Contact Packwins today for customized cardboard displays designed to meet both consumer expectations and your brand’s goals!
