Ultimate Guide to Lowe’s Store Sidestack Display 2026

Struggling with Lowe's complex display rules? A small mistake can get your display rejected, wasting time and money. This guide makes the 2026 requirements simple and clear.

Your Lowe’s sidestack display must be either branded or seasonal/non-branded. Branded displays¹ use your logo and colors, while seasonal ones are white with a blue gable. This guide details the specific rules for each type to ensure your display gets approved and placed in stores.

Main types of Lowe's sidestack display²

Unsure which display type to choose for your product at Lowe's? Picking the wrong one can lead to immediate rejection by the store. Let's clarify the two approved options.

Lowe's only allows two sidestack display types: Branded or Seasonal/Non-Branded. You must confirm with your Lowe's Merchant³ which version is right for your product. Branded uses your logo and colors, while Seasonal is for specific events and uses a standard white and blue design.

The choice between a branded and a seasonal display isn't just about looks; it's a strategic decision. You need to talk to your Lowe's Merchant³ to confirm which path is right for your product and promotion. Each type serves a different purpose and has strict visual rules.

Branded Displays

• Vendor logo and brand color
• White can be the base color for OPP brands only.

Seasonal / Non-Branded Displays

• White base with blue gable • Used for seasonal / non-branded items,
• including Halloween and Trim-A-Tree on seasonal pad

Here's a simple breakdown:

Feature	Branded Display	Seasonal / Non-Branded Display
Primary Use	Promoting a specific vendor's product	Themed events, non-branded items
Base Color	Vendor's brand color (White for OPP)	White
Key Graphic	Vendor's logo	Blue gable design
Goal	Build brand recognition	Create a cohesive seasonal look
Approval	Must be confirmed with Lowe's Merchant3	Must be confirmed with Lowe's Merchant3

Base sizes

Worried your display won't fit in the designated spot at Lowe's? Using the wrong dimensions is a common mistake that leads to rejection. Let's get the measurements right.

No matter the type, all sidestacks / stackouts should be 52-in high, including the pallet and the header. Ideal standard sizes are shown below. Quarter pallets only: Width can range from 16-in to 30-in, and depth can range from 16-in to 24-in. Note: Take into account pallet height when designing to ensure a total height of 52-in, as pallet heights may vary.

Sticking to the approved dimensions is non-negotiable. Lowe's has planned its store layouts precisely, and a display that is too tall, too wide, or too deep can block aisles, create safety hazards, or simply look out of place. The total height of 52 inches is a critical number. It's important to remember that pallet heights can vary slightly, so you must account for this during the design phase. Don't design your display to be exactly 52 inches tall and then put it on a 5-inch pallet. The total height is what matters.

Why Standard Sizes⁴ are Key

Standardization helps Lowe's manage its floor space effectively. When every vendor follows the same rules, it ensures a clean, organized shopping experience for customers. It also makes it easier for store staff to place and move displays.

Ideal Standard Sizes⁴

While there is a range for quarter pallets, Lowe's has ideal standard sizes they prefer. Designing to these dimensions often makes the approval process smoother. Here are the most common footprints:

Pallet Type	Ideal Width	Ideal Depth	Total Height (with Pallet)
Quarter Pallet	24 inches	20 inches	52 inches
Half Pallet	48 inches	24 inches	52 inches
Full Pallet	48 inches	40 inches	52 inches

Always double-check the pallet height you'll be using. A standard wood pallet is typically around 5 inches high. When we design a display for a client, one of the first questions we ask is about the pallet, so we can subtract its height from the 52-inch total to get the maximum height for the cardboard structure and header.

Quarter pallet options

Planning to use a quarter pallet display at Lowe's? You need to know the exact specifications for this popular format to ensure it gets approved and looks great in the store.

The standard quarter pallet display size for Lowe's is 24 inches wide by 20 inches deep. The total height, including the pallet, must be 52 inches. You must account for the pallet's height in your design.

Quarter pallet displays are incredibly popular. They are versatile and can be placed in many different locations throughout the store, like at the end of aisles (on endcaps) or in wider "action alleys." Because they are so common, the rules for them are very specific. The goal is to create a display that is stable, shoppable, and fits perfectly into Lowe's floor plan.

Designing for the 52-Inch Total Height⁵

The most common mistake we see is forgetting to factor in the pallet. Let's say you're using a standard 5-inch wooden pallet.

• Total Allowed Height: 52 inches
• Pallet Height: 5 inches
• Remaining Height for Display + Header: 52" - 5" = 47 inches

This means your physical cardboard display, from the top of the pallet to the top of the header, must not exceed 47 inches.

With or Without a Pallet Base Wrap?

You have two main options for how the display interacts with the pallet:

Option	Description	Pros & Cons
Display Sits on Pallet	The corrugated display structure is simply placed on top of a standard wooden pallet.	Pro: Simple, cost-effective. <br> Con: The raw wooden pallet is visible, which can look unfinished.
Display with Pallet Wrap/Skirt6	The display sits on the pallet, but an extra piece of printed cardboard (a "skirt" or "base wrap") is used to cover the pallet.	Pro: Creates a fully branded, clean look from top to bottom. <br> Con: Adds a small amount of extra cost and assembly time.

For a premium look, we almost always recommend a base wrap. It elevates the entire presentation and offers more space for branding or product information.

Half pallet options

Need a larger footprint for your products? A half pallet display might be the perfect solution, but you have to follow Lowe's specific guidelines for this format.

A Lowe's half pallet display should measure 48 inches wide by 24 inches deep. Just like other formats, the total height, including the pallet it sits on, must be 52 inches.

Half pallet displays offer a significant amount of space to showcase a wider range of products or a larger quantity of a single product. They are often placed in high-traffic areas, like main aisles or at the front of the store, where they can make a big impact. Because of their size, ensuring they are structurally sound and meet the exact dimensions is critical for safety and store compliance.

Planning Your Half Pallet Display

The process is similar to the quarter pallet, but the scale is larger. The 48" x 24" footprint is standard and fits perfectly when placed by store staff.

• Total Allowed Height: 52 inches
• Typical Pallet Height: 5 inches
• Max Height for Display + Header: 47 inches

With a 48-inch width, the structural design becomes even more important. You can't just scale up a quarter pallet design. The internal supports must be engineered to prevent the shelves from sagging in the middle. We often use multiple vertical support walls or engineered structures inside the display to carry the load down to the pallet.

Common Uses for Half Pallets

Use Case	Description	Why it Works
Showcasing a Product Line7	Display multiple related SKUs, like a full range of car cleaning products or different paint colors.	The width allows for side-by-side comparison and encourages customers to buy multiple items.
Bulk Quantity of One Item8	Stack a large volume of a single, popular product, like bags of charcoal or cases of motor oil.	The large size communicates value and makes it easy for customers to grab and go.
Heavy or Bulky Items9	Ideal for products that are too large or heavy for standard shelving.	The display is built on a sturdy pallet, making it easy to move with a forklift and providing a stable base.

Full pallet options

When you need to make the biggest possible impact, a full pallet display is the way to go. What are the rules for this massive retail powerhouse?

A full pallet display at Lowe's uses the standard 48-inch by 40-inch pallet footprint. The maximum height for the entire unit, from the floor to the top of the header, is 52 inches.

Full pallet displays are the heavyweights of retail marketing. They are essentially a self-contained, shoppable billboard for your product. You'll often see them in the main "action alleys" of Lowe's or on the seasonal pad at the front of the store. They are designed to stop customers in their tracks and drive high-volume sales. Because they hold a large amount of product, the structural design is paramount.

Designing a Compliant Full Pallet Display

The 52-inch height limit is especially important here. It might seem low for such a large footprint, but it's a rule designed for shopper safety and accessibility. It ensures that even the products on the top layer are easy for most customers to reach.

• Total Allowed Height: 52 inches
• Typical Pallet Height: 5 inches
• Max Height for Display + Header: 47 inches

The display itself can be a simple tray holding stacked product, or it can be a more complex unit with tiers or shelves.

Key Considerations for Full Pallets

Consideration	Why It's Important	Our Approach
Structural Load	These displays can hold hundreds or even thousands of pounds. The corrugated structure must not fail.	We use high-strength double-wall or even triple-wall corrugated board and design robust internal support systems. We always conduct physical weight testing.
Shoppability10	Customers must be able to easily take products from the display without it becoming unstable or messy.	We design trays with low fronts or create tiered structures that make it easy to access products at all levels, even as the display empties.
Assembly & Logistics11	Full pallet displays are often pre-packed with product at your factory and shipped directly to Lowe's distribution centers.	The design must be easy to assemble and pack. We design for simplicity and provide clear instruction sheets to make the co-packing process efficient.

Base Sides

Are you ignoring the sides of your display? This is valuable marketing space that many brands overlook. Let's turn those blank sides into effective communication tools.

The sides of the bases follow the same guidelines as the front. The standard sizes are shown below. Quarter pallets only: Width can range from 16-in to 30-in, and depth can range from 16-in to 24-in. Note: Take into account pallet height when designing to ensure a total height of 52-in, as pallet heights may vary.

Think about how customers navigate a store aisle. They don't always see your display head-on. Often, the first thing they see is the side of it as they walk down the main path. Leaving this space blank is a missed opportunity. I once worked with a client selling gardening tools. We printed a simple diagram on the side of their display showing how to use their unique weeding tool. Sales went up by 15% because it answered a key question for customers before they even saw the front of the display.

What to Print on the Sides

The content you put on the side panels depends on your product and marketing goals. It should be simple and easy to understand at a glance.

Content Idea	Purpose	Best For...
Brand Logo	Reinforces brand identity from all angles.	Almost any branded display.
Product Benefits	List 2-3 key features with icons (e.g., "Easy to Use," "Long Lasting").	Products with unique features that aren't immediately obvious.
"How-To" Diagram	A simple visual guide on how to use the product.	Tools, DIY kits, or products that require some explanation.
Lifestyle Image	A photo of the product in use.	Products that sell a vision or an experience, like outdoor furniture or decor.
Cross-Promotion	Mention a related product ("Works great with our Brand X Cleaner!").	Brands with a family of related products.

Technical Considerations

When designing for the sides, remember that they will be creased and folded. It's important to keep critical text or logos away from the corners to avoid distortion. Keep the message bold and simple, as people will be walking past it quickly.

Branded Details

Base Color

The base is the vendor’s brand color. A white base can be utilized for opening price point brands only. OPP Brands are defined as lower in price compared to similar products in the category, are a value-priced alternative in comparison to higher end products, and appeal to the budget conscious consumer by providing a budget friendly, basic product. If unsure of which version to use, confirm with the Merchant.

The exception is for OPP (Own Product Portfolio) brands, which are brands that Lowe's has a special partnership with or owns. These specific brands are allowed to use a clean, white base. You must confirm with your Lowe's Merchant if you fall into this category. Do not assume you can use white.

Logo Sizing

The size of the logo depends on the placement and logo type. The logo should always be centered, both horizontally
and vertically in the space, and should be straight forward. Do not rotate logos to make them larger.

Guideline	Why It's Important
Clear & Legible	The logo should be large enough to be easily read from 5-10 feet away.	If customers can't tell who the brand is, the display loses its primary purpose.
Centered Placement	Typically, the logo is centered on the front-facing panel of the base.	This provides a balanced, professional look.
Don't Crowd the Edges	Keep the logo away from score lines and edges to prevent it from being cut off or distorted.	A cropped logo looks unprofessional and poorly planned.
Respect the "Quiet Space"	Don't place other text or graphics too close to your logo. Let it breathe.	This helps the logo stand out and maintains its integrity.

We always recommend getting a digital or even a physical proof of your display. This allows you to see how the logo looks at its actual size and make sure it has the impact you want without violating any rules.

Branded Details - Two Brands

In some cases there might be two brands on one sidestack. The logo sizes follow the same guidelines as a single brand, yet the space to determine size is smaller. Quarter pallets only: Width can range from 16-in to 30-in, and depth can range from 16-in to 24-in. Note: Take into account pallet height when designing to ensure a total height of 52-in, as pallet heights may vary.

Co-branded displays are a great way for complementary products to team up. For example, a paintbrush brand might partner with a paint brand. This can be very effective, but the design needs to be handled carefully to avoid looking cluttered and to ensure both brands are represented fairly. The key is balance.

Designing a 50/50 Split

The most common and effective way to design a two-brand display is a simple vertical split.

• Header: The left half of the header features Brand A's logo and colors, while the right half features Brand B's logo and colors.
• Base: The design on the base mirrors the header. The left side of the base uses Brand A's identity, and the right side uses Brand B's.
• Product: The products themselves are usually placed on the corresponding side of the display. Brand A's products on the left, Brand B's on the right.

Example Co-Branding Scenario

Display Section	Brand A (Power Drills)	Brand B (Drill Bits)
Header (Left Side)	Power Drills logo, red background	(Empty)
Header (Right Side)	(Empty)	Drill Bits logo, blue background
Base (Left Side)	Red background, "More Power" tagline	(Empty)
Base (Right Side)	(Empty)	Blue background, "Perfect Fit" tagline
Shelves	Power Drills are merchandised on the left shelves.	Drill Bits are merchandised on the right shelves.

This clear separation makes it easy for the customer to understand the partnership and find the product they are looking for. It also prevents one brand from overshadowing the other, which is crucial for maintaining a good partnership. Always get written approval from both brand managers before moving to production.

Branded Details - Three Brands

In some cases there might be three brands on one sidestack. The logo sizes follow the same guidelines as a single brand, yet the space to determine size is smaller. Quarter pallets only: Width can range from 16-in to 30-in, and depth can range from 16-in to 24-in. Note: Take into account pallet height when designing to ensure a total height of 52-in, as pallet heights may vary.

Putting three brands on one display is tricky. If you try to give each brand equal space, the design becomes crowded and confusing for the customer. I've seen attempts at this, and they often look like a chaotic mess. The customer doesn't know where to look first. The solution that Lowe's prefers is to establish a clear visual hierarchy. One brand needs to be the hero of the story.

The Primary/Secondary Brand Strategy

This strategy creates an organized and easy-to-understand display. Here’s how it works:

1. Identify the Primary Brand: This is usually the main product or the brand driving the promotion. This brand gets 50% of the visual space, typically the entire left half of the display (header and base).
2. Identify the Secondary Brands: These are the two partner brands. They share the other 50% of the space. This means each of these secondary brands gets 25% of the total visual space. They would occupy the top-right and bottom-right quarters of the display.

Visual Layout for a Three-Brand Display

Display Section	Primary Brand (50%)	Secondary Brand A (25%)	Secondary Brand B (25%)
Header	Left Half	Top-Right Quarter	Bottom-Right Quarter
Base	Left Half	Top-Right Quarter	Bottom-Right Quarter
Product Placement	Usually occupies the most prominent shelves or the largest area of the display.	Occupies a smaller, dedicated section.	Occupies a smaller, dedicated section.

This approach tells a clear story. It says, "Here is the main product from Brand A, and it works great with these accessory products from Brand B and Brand C." This hierarchy guides the customer's eye and makes the shopping experience much simpler. Before you proceed, this layout must be agreed upon by all three brand partners.

Branded Details - Double Sided Sidestack (Double Sided Pod)

Want to capture customer attention from two directions at once? Double-sided pods are a great way to do it, but they must be designed to be shoppable from both sides.

Contains product on both sides and are for in-aisle pod locations.
Follows the same guidelines as quarter pallets, however the header is printed on all sides, and placed in the middle of the pod. Quarter pallets only: Width can range from 16-in to 30-in, and depth can range from 16-in to 24-in. Note: Take into account pallet height when designing to ensure a total height of 52-in, as pallet heights may vary..

Double-sided displays are often placed in the center of wide "action alleys," where customer traffic flows in both directions. This placement gives you a huge advantage, doubling your opportunity to catch a shopper's eye. However, this means the display has no "back." Both sides are the "front." I remember a client who tried to save money by printing a full-color graphic on one side and leaving the other side plain brown cardboard. The store refused to put it out because the "back" side looked unfinished and unprofessional to shoppers walking from that direction.

Key Rules for Double-Sided Design

1. Mirror Image: The graphics, header, and base design on one side must be exactly the same on the other. If you have a logo on the left and a product photo on the right on one side, it must be the same on the reverse side.
2. Shoppable from Both Sides: This is the most important rule. A customer must be able to remove product easily from either side. This often requires a pass-through design or separate product cavities for each side. You cannot have a solid back panel that blocks access from one side.
3. Structural Stability: Because these displays are often accessed from two sides, they need to be extra stable. The internal structure must be strong enough to handle being pushed and pulled from two directions.

Common Double-Sided Structures

Structure Type	How it Works	Best For...
Pass-Through Shelves	The shelves are open from front to back, allowing product to be stocked from one side and shopped from both.	Smaller, uniform items that can be stacked neatly.
Back-to-Back Units	Essentially two separate displays that are joined together with a common internal support panel.	Larger items or when you need to separate different SKUs clearly.
Gravity-Fed Bins	Product is loaded from the top or back and slides down to a dispense point on both sides.	Small, loose items like hardware or packaged snacks.

When designed correctly, a double-sided pod can be one of the most effective display types in the store.

Header

Unlike standard sidestack headers, double sided sidestack or pod headers are placed in the middle of the pod structure since sellable product is on both sides. The purpose is to support the product below which may be the same or different. Regular sidestack headers, when folded, have sides 2 and 4 blank. Double sided pod headers should be printed on all four sides.

Branded Details - Base Wraps

Do not rotate logos to make them larger.

A base wrap is a printed piece of cardboard that covers the pallet your display sits on. It creates a seamless, fully branded look from top to bottom and hides the unsightly wooden pallet from view.

Horizontal logo

A horizontal logo should be no larger than 80% the width of base. If the height of the base is smaller than the width, the logo should be no larger than 80% the width, or 50% the height, of the base (use the smaller of the two sizes).

Vertical/Square logo

A vertical / square logo should be no larger than 60% the width of base. If the height of the base is smaller than the width, the logo should be no larger than 70% the height of the base.

Full & half pallet base wraps

Follows all guidelines mentioned for logos and base colors, with the exception that they can include copy.

• This only applies to full and half pallet wraps
• Can include either:
• Product or feature message and 3 feature / benefit / claims (5 word max per bullet)
• 4 feature / benefit / claims (5 word max per bullet - no product or feature message)
• Copy should be between:
• 125 – 150 pts for product or feature message
• 75 – 100 pts for feature / benefit / claim

Benefits of Using a Base Wrap

For a relatively small investment, a base wrap provides several key benefits:

• Premium Appearance: It covers the pallet, creating a clean, continuous graphic from the floor up. This looks much more professional and high-end.
• More Branding Space: The wrap itself is another surface you can print on. You can add your logo, brand colors, or even a tagline to this area.
• Hides Pallet Damage: Wooden pallets are often scuffed, splintered, or stained. A base wrap hides all these imperfections.
• Protects the Display: It can add a small layer of protection to the very bottom of your display from floor cleaners and scuffs.

Design and Implementation

Aspect	Details
Material	Usually made from a thinner, more flexible corrugated board (like E-flute) or even a heavy cardstock that can be easily wrapped around the pallet.
Graphics	The graphics on the wrap should match the branding on the main display. Using your primary brand color creates a great "color blocking" effect in the aisle.
Attachment	The wrap can be attached with adhesive tabs, clips, or by designing it as a four-sided sleeve that simply slides over the pallet. We design them to be easy for anyone to install in seconds.
Cost	The cost is minimal compared to the overall cost of the display and the products on it. The perceived value it adds is almost always worth it.

Unless you are on an extremely tight budget, we almost always recommend that our clients include a base wrap in their plans for a branded Lowe's display.

Price Labels - Base Wraps & Tall Inserts

A 4-in x 8-in price label will be placed in the top right hand corner as these do not get header cards.
Ensure the logo is clear of this area, otherwise the price label will cover up the logo.

Price labels or channels should be placed in a dedicated, easy-to-see location. On displays with base wraps, a price channel is often integrated into the wrap itself. For taller displays, an insert can be used.

A customer who can't find the price of an item is very likely to just walk away. Making the price clear and easy to find is essential for converting interest into a sale. Lowe's has specific requirements for this to ensure consistency across the store. You can't just stick a price sticker anywhere. You need to design a dedicated spot for the official store-provided price label.

Common Price Label Solutions

There are two primary methods for showing the price on a sidestack display, and the one you choose depends on your display's design.

1. Integrated Price Channel on Base Wrap: This is the most common and professional-looking solution. We design the base wrap to include a clear plastic channel, usually about 1.25 inches high, that is affixed to the cardboard. Store employees can then easily slide the printed price label into this channel. It's clean, secure, and meets retailer standards.

2. Tall Insert with Price Channel: If your display doesn't have a base wrap or if the product sits very low, you might use a "tall insert." This is a separate, thin piece of printed cardboard that sticks up from the base. It can provide more product information and will have a price channel attached to it.

Best Practices for Price Placement

Placement Guideline	Why It's Important
Front and Center	The price should be on the main, front-facing part of the display.	Customers shouldn't have to search for the price.
Consistent Height	The price channel should be at a consistent, easy-to-read height, typically between 24 and 48 inches from the floor.	This follows ergonomic principles and retailer planograms.
Don't Obscure Branding	The price channel should have its own space. Don't place it directly over your logo or key marketing message.	We design a specific, reserved area for the channel in the artwork.
Use Standard Channel Sizes	Retailers like Lowe's use standard-sized price labels. The channel must be the correct size to hold them.	The most common size is 1.25" H. Using a non-standard size will mean your price can't be displayed.

We always discuss price channel integration early in the design process to ensure it's a seamless part of the final display.

Seasonal / Non-Branded Details

Base Color

White with a PMS 280 C blue gable anchoring the base. Applies to quarter, half and full pallet versions.

Logos

No logos allowed on seasonal / non-branded sidestack bases.

Quarter pallets only: Width can range from 16-in to 30-in, and depth can range from 16-in to 24-in. Note: Take into account pallet height when designing to ensure a total height of 52-in, as pallet heights may vary.

Do's and Don'ts

Do

• Add vendor logo to base – once per side or tray only • Center and straighten logo • Use one brand color for base – use white for OPP or seasonal / non-branded sidestacks • • Make sure total height is 52-in, including header and pallet • Follow header template designs

Don't

• Do not add copy (only a full & half pallet wrap can have copy) • Do not add images or icons • Do not differ from dimensions provided • Do not rotate logos • Do not forget the placard on the sidestack, and in the shipping container, to indicate placement.

Pallet & Structural Guidelines

Is your display strong enough to survive in a busy retail environment? The structural integrity of your display and the quality of the pallet it sits on are critical for safety and compliance.

Your display must be structurally sound to hold the full product weight for the promotion's duration. It must sit on a high-quality, 4-way entry pallet (like a Grade A wood pallet or a CHEP pallet).

Safety is the number one priority for any retailer. A display that collapses can injure customers or employees, damage products, and create a huge liability for both your brand and the retailer. This is why the guidelines around structure and pallets are so strict and non-negotiable. We take this part of the design process extremely seriously.

Pallet Requirements

The pallet is the literal foundation. It must be high quality.

• Type: A 4-way entry pallet is required. This means a pallet jack or forklift can pick it up from any of the four sides. This is essential for easy placement in the store.
• Quality: No broken boards, no protruding nails, no large cracks. Lowe's will reject displays that arrive on damaged or low-quality pallets. Using a Grade A recycled wood pallet or a pooled pallet from a provider like CHEP (blue) or PECO (red) is the best practice.
• Size: The pallet size must match the display footprint (e.g., 48"x40" for a full pallet).

Structural Guidelines for the Corrugated Display

The cardboard part of your display has to do the heavy lifting.

Guideline	Why It's Important	Our Solution
Material Strength	The board must be strong enough for the product weight. This is measured by an ECT (Edge Crush Test) rating.	We calculate the total product weight and select a corrugated board with an appropriate ECT rating, often a 44 ECT or 48 ECT double-wall board.
Internal Supports	Shelves, especially wide ones, need support to prevent sagging.	We design internal vertical walls and load-bearing structures that transfer weight directly down to the pallet.
Stability Test	The display must not tip over easily.	We perform a "push test" on a fully loaded prototype, applying a certain amount of force to the top to ensure it is stable.
Durability	The display must last for the entire promotional period (e.g., 6-8 weeks).	We consider factors like humidity and potential wear and tear, and may recommend features like moisture-resistant coatings.

Placard Guidelines

Need to add some extra information to your display? A placard can be a good way to do it, but it must be integrated properly and not look like a last-minute addition.

Placards or additional signs must be professionally integrated into the display's design. They cannot be simply taped on and must not obstruct the product or violate any height or width restrictions.

Headers

Vendors can download via this link: https://loweshomeimprovement.sharefile.com/d-s0c9b23f09f948f5b. Because these are large graphic files, they are hosted on an outside website. This link expires over time and is regularly renewed, so it’s not published in our guidelines. This link should be provided when business is awarded to ensure vendors have the most current graphic files to build their sidestack headers. This link is for use by a graphic designer, it gives exact, consistent placement for the various value badges, pricing, etc. Anyone can open and review, but it’s truly made for those who build the art files.

Do not vary from templates provided in link above. Pieces can be removed if not applicable, but nothing can be moved or adjusted. All fonts, sizes of logos, badges and blocks must stay as is. Print double sided – price label option on the inside, pre-printed pricing on the outside

Is your product part of a 'Lowe's Deals' promotion? This requires a specific header design that you must get exactly right to be compliant.

Header FAQ

Which header should be used? Lowe’s Deals, Low Price or Bulk Savings? If there’s a deal where there is an amount saved, use Lowe’s Deals. If there is not a deal but it’s something we have a good everyday value, use Low Price. If there is a bulk savings on product and no deal, use Bulk Savings.

Do we have to use one of these headers? Or can we design our own? You have to use either Lowe’s Deals, Low Price or Bulk Savings headers that are in the template. You can not deviate from the template.

What is the red dot for on the header card? Do we need to use it? The red dot should only be used for in and out items. Do not use the red dot if there is a home location for the product.

Where can vendors download the graphic templates to create their sidestack headers? Vendors can download via the link below. Because these are large graphic files, they are hosted on an outside website. This link expires over time and is regularly renewed, so it’s not published in our guidelines.

This link should be provided when business is awarded to ensure vendors have the most current graphic files to build their sidestack headers. This link is for use by a graphic designer, it gives exact, consistent placement for the various value badges, pricing, etc. Anyone can open and review, but it’s truly made for those who build the art files. https://loweshomeimprovement.sharefile.com/d-s0c9b23f09f948f5b

What fonts do I use for my sidestack header cards? The fonts designated in the callouts on the sidestack header card template are the EXACT fonts vendors are expected to use and there are no alternative font choices. If you don’t own the designated font, you’ll need to purchase using your appropriate font vendor as called out in template legend under FONT USAGE.

Do we use PMS or CMYK colors when printing? Please consult the legend on the top of the sidestack header template. Templates are built for 4-Color Process printing using CMYK rather than PMS colors.

What do we use if there are two prices on a header? One has a deal and one does not? Use the Lowe’s Deals template and call the deal out for the one price.
Lowe’s Deals overrides all other programs.

Where is the vendor logo placed? In the top right corner in the red or blue bar. The logo can be in a brand colored block, but should stay within the bar.

How do we showcase a Buy One Get One deal? Use the Lowe’s Deals header, and lead with the FREE offer. Add the value of the FREE item in red, and update product description accordingly to state: “Product description” when you buy this “product description”.

What badges are allowed on header cards? Badges are no longer allowed on header cards with the exception of a Benefit Pill, Each, Price Per, New!, New! Exclusive, Limited Time Deal, and Doorbuster Deal. The header cards should only include price, product, brand, New! or New! Exclusive (if applicable) and offers.

Which base should be used? Branded version or seasonal version? Use the seasonal sidestack base for Halloween, Trim-A-Tree, or non-branded items. This business is typically awarded forholidays. If the sidestack is not one of these items, use the branded sidestack that follows current guidelines – brand color with logo only. Confirm with the Merchant which version to use.

Can I add copy (features and benefits) or images to the base? No, the base must follow guidelines. Only white with gable or logo and brand color. Only full and half pallet wraps get an exception to add copy.

2026 Addition-One year only

Requires prior Merchant approval. If using the Made in the USA badge, vendors must provide substantiation to Lowe’s and ensure all usage aligns with current legal guidance

Lowe’s Celebrates 250 Logo

Use of this logo is limited to vendors previously awarded space in the Lowe’s 2026 Patriotic Pod. Vendors not awarded space must use the standard header templates and either a branded or seasonal / non-branded sidestack base.

Lowe’s Celebrates 250 Base

Base Color White with a PMS 280 C blue gable with a red, white and blue ribbon, anchoring the base. Applies to quarter, half and full pallet versions. Logos No brand logos allowed on sidestack bases. Quarter pallets only: Width can range from 16-in to 30-in, and depth can range from 16-in to 24-in. Note: Take into account pallet height when designing to ensure a total height of 52-in, as pallet heights may vary.

Made in the USA

Vendors must provide substantiating documentation and follow all legal guidelines to ensure claim accuracy. Unauthorized use may result in removal or additional compliance review.

Any brand that meets the qualifications may use the Made in the USA badge, but not every brand will be included in the 2026 Patriotic Pod.

REQUIRES MERCHANT APPROVAL.

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