What is a Power Wing Display?
Have you ever walked through a store and noticed certain products prominently displayed on the sides of aisles, seemingly calling out to you? These are power wing displays, a key tool in the retail world designed to capture shopper interest and boost impulse purchases. But what exactly makes them so effective?
A power wing display, also known as a sidekick display, is a compact, vertically-oriented display unit that attaches to shelving or fixtures. Its strategic placement in high-traffic areas makes it ideal for showcasing promotional or seasonal products, increasing product visibility and encouraging impulse buys.
- Design and Structure: Power wing displays are typically tall and narrow, designed to fit alongside store shelving. Their vertical orientation maximizes space and product exposure.
- Strategic Placement: By placing these displays in high-traffic areas, retailers can ensure that products are seen by more customers, increasing the likelihood of sales.
- Versatility Across Retail Environments: Suitable for a variety of store types, power wing displays can be used in supermarkets, convenience stores, and more, adapting to different retail needs.
- Impact on Customer Behavior: By emphasizing visibility and accessibility, power wing displays effectively influence customer behavior, encouraging impulse purchases and boosting overall sales.
How Can It Boost Your Retail Sales?
Effective sidekick displays can significantly enhance your retail sales by capturing customer attention, optimizing product placement, and promoting impulse buys. These compact, versatile fixtures are strategically designed to complement your main displays, making them powerful tools when utilized correctly. Here’s how well-maintained sidekick displays can boost your retail sales:
Enhancing Visual Merchandising:
Capturing Customer Attention:
- Sidekick displays are often placed in high-traffic areas, such as aisle endcaps or near checkout counters, where they naturally draw customer attention.
- By maintaining visually appealing displays with fresh, vibrant colors and well-organized products, you entice customers to stop and explore, increasing the likelihood of a purchase.
Highlighting Promotions and New Arrivals:
- Use sidekick displays to spotlight promotional items, new arrivals, or seasonal compaign. This targeted approach ensures that these highlighted products receive the visibility they deserve.
- Effective use of signage and branding on these displays can further enhance product recognition and prompt quicker decision-making by customers.
Optimizing Product Placement:
Encouraging Impulse Purchases:
- Sidekick displays are perfect for featuring impulse-buy items due to their strategic placement. Small, low-cost products that are easy to grab can significantly boost sales when displayed at eye level.
- By regularly updating these displays with new and enticing products, you maintain customer interest and encourage repeat purchases.
Cross-Merchandising Opportunities:
- Position sidekick displays near related products to encourage cross-selling. For example, placing a sidekick with complementary items like sauces or spices next to a pasta section can inspire additional purchases.
- This strategic placement not only increases the average transaction value but also enhances the shopping experience by providing convenient solutions for customers.
Improving Customer Experience:
Creating a Cohesive Shopping Journey:
- Well-maintained sidekick displays contribute to a seamless and enjoyable shopping environment. By ensuring these displays are neat and organized, you reduce clutter and make it easier for customers to find what they need.
- A cohesive display strategy across the store reinforces brand identity and enhances customer satisfaction, leading to higher customer loyalty and repeat visits.
Facilitating Quick and Easy Shopping:
- Sidekick displays can be used to create themed zones or quick-stop shopping solutions for time-strapped customers. Organizing products by theme or need simplifies the decision-making process and speeds up the shopping experience.
- This convenience factor can lead to higher sales as customers appreciate the efficiency and thoughtfulness of your store layout.
What if leave your Sidekick Displays non-customed?
Are your product displays failing to attract customer attention and boost sales? Many retailers struggle with simple, non-custom sidekick displays that blend into the background, leading to missed opportunities and stagnant sales.
Image source: Reddit
A generic display might save time, but it often results in low product visibility and engagement.
- Lack of Visibility with Generic Displays: Standard displays often fail to catch the eye, resulting in products being overlooked by customers.
- The Impact on Sales: Without a unique design, displays do not entice customers to make impulse purchases, directly affecting sales figures.
- The Power of Customization: Custom displays can be tailored to fit brand identity, making products more appealing and memorable.
- Solutions for Retail Success: Investing in custom power wing displays can transform your retail space, drawing in more customers and boosting sales.
Custom-designed power wing displays offer a solution by standing out and drawing customers in, ultimately enhancing the shopping experience and driving sales.
Understanding Sidekick Display Basics
What makes a sidekick display effective, and how can it be optimized for your store? Understanding the basic aspects of these displays is key to maximizing their potential.
Sidekick displays are compact, versatile solutions designed to enhance product visibility and encourage impulse buys. They are typically positioned at the end of aisles or on shelving sides, ideal for supermarkets and convenience stores.
Size and Placement: These displays are small enough to fit in narrow spaces but strategically placed to catch customer attention in high-traffic areas.
source: GreatNorthernInStore
Store Suitability: Perfect for a variety of retail environments, from large supermarkets to smaller convenience stores, where space and visibility are crucial.
Primary Functionality: Their main role is to highlight promotional or seasonal products, driving impulse purchases.
Flexibility in Packing: Sidekick displays can be pre-packed with products or flat-packed to reduce shipping costs and ease in-store assembly.
From Design to Manufacturing
These easy-to-follow steps are designed to guide our new customers through the exciting journey from design to manufacturing.
Whether you’re embarking on a new display or you are a veteran on point of purchase displays, you will find information that help in future display project.
Set Up Your Goal:
Begin by asking key questions about your objectives.
- What products will be featured?
- What customer behavior are you aiming to influence?
- How many store locations to allocate this display?
- What would be your target ROI?
Decide the Timeframe:
Determine the timeline for your display project. Consider whether to source overseas for cost efficiency or buy locally for quicker turnaround.
Design Display Structure:
Ensure the structure is coherent with your brand or compliant with store specifications. Services like Packwins offer 3D rendering and dieline creation for precision.
Create Display Artwork:
Utilize color science to match your brand colors and ensure text and fonts comply with store guidelines for a cohesive look.
- Store Guidelines Compliance:
- Review store-specific guidelines regarding permissible font types, sizes, and placement to ensure compliance.
- Maintain a hierarchy in text presentation, using headings, subheadings, and body text effectively to guide the viewer’s eye.
Tips: Costco Display Complete Guide
- Visual Hierarchy:
- Create a focal point using size, color, or contrast to draw attention to the most critical part of the display.
- Use alignment and spacing to guide the viewer’s eye and create a balanced composition.
- Layout and Composition:
- Utilize grids to structure your layout, ensuring elements are evenly spaced and aligned.
- Consider the overall balance between text, images, and negative space to avoid clutter.
- Branding Elements:
- Incorporate logos, taglines, and other brand elements in a way that is prominent yet not overpowering.
- Ensure all branding elements adhere to your brand’s style guide for a unified look.
Digital Print Prototype Sample:
Develop a prototype to visualize the final product and make necessary adjustments.
- Create digital mockups of your display design to visualize how elements work together before finalizing.
- Consider using design software like Adobe Illustrator or Canva to experiment with different layouts and color schemes.
Production and Shipping:
- Decide on KDF (Knock Down Flat) packing or full assembly.
- Plan distribution logistics: How will displays be distributed to stores?
- Calculate the total weight of the display with products.
- Choose between fulfillment in China or locally.
- Compare costs for sea and air shipping from the factory to your warehouse.
- Additional considerations: How will displays be stored before distribution? What are the lead times for restocking? How will you handle potential damage during transit?
ISTA 2A Testing for Sidekick Power Wing Displays:
Understand ISTA testing to ensure durability during shipping. Why is it necessary, and how is it conducted? Consider the associated costs.
Maintenance of Your Sidekicks:
Conduct regular retail store audits to ensure displays remain in optimal condition and continue to meet sales goals.
Adapt to Seasonal Changes:
- Adjust displays to align with seasonal trends or store promotions. This can involve swapping out products, updating signage, or refreshing color schemes to keep displays relevant and engaging.
Training and Communication:
- Ensure that store staff are well-trained in maintaining displays and understand the importance of keeping them in optimal condition.
- Encourage open communication among team members to promptly address any issues that arise with the displays.
