What Are Corrugated Retail POP Displays?
Constructed from corrugated cardboard, corrugated retail POP (Point of Purchase) displays serve as effective tools to capture consumer attention and drive sales.
Corrugated POP displays are ubiquitous in retail settings, from grocery stores to department stores, where they serve as eye-catching platforms for showcasing products.
They are strategically placed at key points within the store—such as near the checkout or at aisle ends—to maximize product visibility and encourage impulse purchases.
The versatility of corrugated cardboard allows these displays to be customized in size, shape, and design, aligning perfectly with brand aesthetics and marketing strategies.
What can you benefit from corrugated retail displays?
The benefits of using corrugated materials are manifold.
Firstly, they are cost-effective, making them an attractive option for businesses looking to optimize their marketing budgets.
The low production cost of corrugated cardboard enables retailers to frequently update their displays to reflect seasonal promotions or new product launches without significant financial investment.
Additionally, the material’s versatility means it can be printed with high-quality graphics and vivid colors, enhancing the overall appeal of the display.
Moreover, corrugated cardboard is highly recyclable, aligning with growing consumer and corporate emphasis on sustainability, potentially enhancing brand reputation.
Overall, the combination of affordability, adaptability, and sustainability makes corrugated retail POP displays a compelling choice for retailers aiming to create impactful in-store marketing solutions.
“POP vs. POS” Display Definitions
POP (Point of Purchase) displays are carefully positioned throughout a retail store, frequently found in high-traffic zones such as aisle ends, central aisles, near checkout counters, or by entrances. These displays are strategically positioned to capture customer attention and encourage immediate purchasing decisions.
POP displays can take various forms, including stand-alone displays, end caps, or shelf talkers, and they are typically found throughout the store, particularly in high-traffic areas or near related products.
Point of Sale (POS) refers to the place where a retail transaction is completed. POS displays are located at the checkout areas and are designed to influence purchasing decisions as customers prepare to finalize their purchases.
These displays often include smaller items such as snacks, magazines, or travel-sized products, strategically positioned to encourage last-minute impulse buys.
Here is a table that summarises the key differences between POP (Point of Purchase) displays and POS (Point of Sale) displays:
| Aspect | POP (Point of Purchase) Display | POS (Point of Sale) Display |
|---|---|---|
| Location | Throughout the store, often in high-traffic areas | Located at the checkout or transaction area |
| Purpose | To attract attention and encourage impulse purchases | To prompt last-minute purchases during checkout |
| Product Focus | Often features a variety of products or promotions | Typically features smaller, complementary items |
| Design | Larger, more visually impactful with prominent branding | Smaller, focused on convenience and quick decisions |
| Customer Interaction | Engages customers during their shopping journey | Targets customers as they complete their purchase |
| Examples | End caps, aisle displays, standalone units | Checkout counter displays, impulse buy racks |
This table highlights the primary distinctions between the two types of displays, emphasizing their unique roles and strategic placements within the retail environment.
Why You Need a POP Display?
- Influence on Customer Behavior: POP displays attract attention and sway purchase decisions through eye-catching designs and messaging. They drive impulse buys, boosting sales and enhancing the shopping experience.
- Brand Visibility: POP displays enhance brand presence with prominent logos and colors, keeping the brand top-of-mind. They differentiate the brand and support a cohesive marketing strategy.
- Product Education: POP displays provide essential product information to help shoppers make informed choices. This boosts confidence and encourages purchases, especially for new products.
- Seasonal and Promotional Flexibility: POP displays adapt easily to highlight seasonal promotions. This keeps the store dynamic and helps capitalize on trends to increase sales.
POP Corrugate Display Types & Use Cases
Gravity Feed Displays: These displays efficiently dispense products, using gravity to keep items easily accessible and organized. They are great for small packaged goods and encourage a smooth shopping experience by simplifying product retrieval.
Club Store Displays: Designed to meet specific store guidelines, these displays are tailored for the unique requirements of club and warehouse stores. They often accommodate larger product volumes and promote bulk buying.
Pallet Displays: Ideal for showcasing bulk products, pallet displays are robust and allow for high-volume product presentation. They are commonly used in warehouse-style stores where efficiency and easy access are priorities.
Counter Displays: Placed over checkout counters, these compact displays highlight small, impulse-purchase items. They capitalize on the high traffic at transaction points to encourage last-minute additions to a shopper’s cart.
Pallet Skirts: These are decorative wraps that enhance the visual appeal of pallet displays by covering their bases. Pallet skirts can be customized to match branding and promotional themes.
Cutout Standees: Used for standee advertising, these displays draw attention through life-sized or oversized cutouts, often featuring eye-catching graphics or characters to engage shoppers.
Pegboard Hook Display: These displays use hooks to hang sell products, offering a neat and organized way to showcase items like accessories or tools. They maximize vertical space and improve product visibility.
Dumpbins: Designed for bulk sales, dump bins allow products to be placed in bins, making it easy for customers to browse and select items. They are perfect for promotions or clearance sales.
Sidekick Display: Attached to the wireframe of store fixtures, sidekick displays enhance product visibility by utilizing otherwise unused space. They provide an additional merchandising area without occupying floor space.
Floor Displays: Freestanding off-shelf units that are placed in strategic locations to attract customer attention. These displays are versatile and can be used to feature a wide range of products.
Cardboard Trolley: Commonly used during exhibitions, these trolleys are both functional and promotional, allowing for easy transport and display of products while showcasing brand messaging.
Endcap Displays: Located at the end of aisles, endcap displays are highly visible and often used to highlight special promotions or new products, taking advantage of their prime location to drive impulse purchases.
Corrugate Retail Inline Display: These displays are designed to stand out from inline shelves, providing an effective way to differentiate products and draw shopper attention within a crowded retail space.
Stackable PDQ Trays: Pre-assembled with products, these trays are designed for quick and easy display setup. They are ideal for fast-moving consumer goods and promotional items.
Shelf Ready Packaging: Also known as retail ready or shelf ready packaging, this type of display allows products to be quickly and easily stocked on shelves, improving efficiency and presentation.
Hangsell Displays: These displays attach to store shelves and allow products to be hung, optimizing space and enhancing product accessibility. They are particularly useful for lightweight items or packaged goods.
Each of these display types offers distinct advantages, allowing retailers to choose the best solution for their product presentation and marketing goals.
4 Goals Of a POP Display
Highlight Your Products:
POP displays prominently showcase products, ensuring they stand out in stores. Eye-catching visuals and strategic placement capture customer attention, enhancing product visibility.
Maximize Your Marketing Campaign:
These displays extend marketing campaigns into the store, reinforcing brand messages. Consistent with advertising themes, they create a unified and effective brand experience.
Simplify Product Purchasing:
Organized displays make products accessible and clearly labeled, guiding customers through buying. This reduces frustration and enables quick, informed decisions.
Increase Customer Engagement and Sales:
Attractive displays draw foot traffic and encourage product interaction. By engaging shoppers, they create impulse purchase opportunities and boost sales.
3 Questions To Help You Choose a POP Display
Product Packing Size and Weight:
What are the dimensions and weight of the products you intend to display? Understanding the size and weight of your products is crucial for selecting a display that can support and showcase them effectively without compromising stability.
Capacity of the Display:
How much product do you need the display to hold? Determining the necessary capacity ensures that the display can accommodate the desired inventory, preventing frequent restocking and maintaining an appealing presentation.
Location Strategy:
Where in the store will the display be positioned to maximize impact? Identifying optimal locations such as high-traffic areas or strategic points near related products will enhance visibility and influence customer purchasing decisions.
Learn how to balance cost down strategies with impactful design by understanding key factors like materials, complexity, and production volume in your cardboard display projects.
Design Tips for Corrugate Floor Displays
- Visual Appeal & Branding:
- High-Quality Graphics: Incorporate vibrant colors, bold fonts, and high-resolution images to make your display visually compelling.
- Consistent Branding: Ensure the display reflects your brand’s identity by using consistent colors, fonts, and logos.
- Eye-Catching Design: Utilize unique shapes, textures, or materials to help your display stand out in the retail space.
- Informative & Persuasive:
- Highlight Benefits: Use concise, persuasive copy to clearly communicate why customers need your product.
- Clear Signage: Employ clear, legible signage to guide customers and provide essential product information.
- Strategic Product Grouping: Arrange products commonly purchased together to encourage impulse buying.
- Simplicity & Clutter Avoidance:
- Keep it Simple: Avoid overcrowding the display with excessive information or products.
- Focus on Key Messages: Highlight the most important information and features for easy comprehension.
- Maintain Clean Lines: Use clean lines and a balanced layout to create an organized, visually appealing display.
- Functionality & Durability:
- Sturdy Construction: Ensure the display is robust enough to withstand handling and product weight.
- Easy Assembly: Design the display for quick and straightforward assembly.
- Consider Placement: Plan where the display will be positioned to fit seamlessly into the retail environment.
- Monitor & Refresh:
- Track Performance: Regularly assess the display’s effectiveness and make necessary adjustments.
- Refresh Regularly: Update the display with new products, promotions, or seasonal themes to keep it engaging and current.
Cardboard display concept design is the foundational process for creating a successful display that captures consumer attention and drives sales.
At Packwins, we specialize in guiding brands through this crucial phase, ensuring that each display is tailored to meet specific marketing objectives and resonate with target audiences.
Selecting Corrugate POP Display Materials
Corrugate Flute Type Choice:
Choose the flute type based on the display’s required strength and appearance, with larger flutes for heavy loads and smaller flutes for smooth printing surfaces.
Printing Method Based on Quantity:
Select digital printing for small runs due to its flexibility, and opt for offset or flexographic printing for larger quantities to achieve cost-effective, high-quality results.
Coatings and Laminates to Protect Print:
Use coatings and laminates to protect the display’s print from moisture and wear, ensuring it remains vibrant and durable over time.
Additional Parts to Support Weight:
Incorporate additional structural elements like inserts or braces to enhance the display’s stability and support heavier product loads.
Evaluating the Performance of a Corrugated Display
Customer Engagement Metrics:
Track the duration of customer interactions with the display to assess its ability to capture and hold attention, providing insights into engagement effectiveness.
Sales Uplift Tracking:
Monitor sales data before and after the display’s implementation to identify any increase in product sales directly linked to the display’s presence.
Cost-Benefit Analysis:
Analyze the display’s costs against the revenue generated to determine its financial effectiveness and justify investment decisions.
Customer Satisfaction Surveys:
Collect feedback from shoppers regarding their experience with the display to identify areas for improvement and enhance future designs.
Benchmarking Performance:
Compare the performance of the current display against past campaigns or industry standards to evaluate success and identify best practices.
Some Stats And Figures You Should Be Aware Of
Industry Trends:
POP displays are widely used in retail due to their impact on sales and brand visibility. Studies indicate that retailers using POP displays can see up to a 20% increase in product sales. With over 70% of purchasing decisions made in-store, effective POP displays play a crucial role in influencing consumer behavior and enhancing the shopping experience (POPAI).
Consumer Behavior Data:
Research shows that well-designed POP displays significantly affect purchasing decisions, often leading to impulse buys. Approximately 50% of shoppers use POP displays to discover new products, and 60% are more likely to buy items they first noticed on a display (Nielsen). This underscores the importance of strategic design and placement in capturing consumer attention and boosting sales.
The Global Pop Display Market revenue is expected to reach a value USD 15.3 Billion in the year 2028. On the basis of region, Asia Pacific is projected to dominate the worldwide Pop Display market.
The Display Manufacturing and Shipping Process
The Display Manufacturing and Shipping Process
Manufacturing Steps:
- Design Phase: Develop a blueprint that aligns with marketing goals and product specifications.
- Materials Selection: Choose materials based on durability and cost-effectiveness.
- Printing: Apply high-quality graphics and branding elements to the corrugated sheets.
- Cutting and Die-Cutting: Shape the display components to the desired dimensions.
- Assembly: Put together the display pieces, ensuring quality assurance.
- Packaging: Securely package the displays for distribution.
Logistics Considerations:
- Secure Packaging: Use materials that protect displays during transit while minimizing shipping costs.
- Shipping Method: Consider the dimensions and weight of the displays to select the appropriate shipping option.
- Installation Preparation: Provide clear assembly instructions or pre-assemble displays to facilitate efficient installation at retail sites.
For detailed cardboard display production and fulfillment we have a very clear guide that help you bring every detail in advance before any decision making.
Amp Up Your Retail Marketing Campaign with Corrugated Retail Displays
Planning to use cardboard pop displays in your marketing? You need a display designer and manufacturer like Packwins to innovate with confidence. Get in touch to explore the process from design to prototyping to production and shipping to elevate your retail sales.
