Retail displays are among the most effective marketing tools in driving consumer action. By utilizing bold, interactive, and well-designed displays, brands have been able to dramatically increase sales, engage customers, and build stronger connections with their target audience. In this post, we’ll explore 10 real-life examples of how displays boosted sales, focusing on innovative uses of cardboard retail displays.
1. Tetra Pak’s Eco-Friendly Packaging Displays
Objective: Promote sustainability and eco-friendly packaging.
Tetra Pak, a leading packaging company, used corrugated cardboard displays to promote its eco-friendly packaging solutions. These displays were designed to emphasize the company’s commitment to sustainability, showcasing their recyclable and renewable packaging materials. The cardboard displays were placed in stores and at trade shows to raise awareness about eco-friendly options in the food and beverage industry.
Results:
- Increased consumer awareness of sustainable packaging.
- Strengthened brand image as an eco-conscious company.
- Boosted sales for Tetra Pak’s sustainable product lines.
Key Takeaway: Sustainable and eco-conscious displays resonate with today’s environmentally aware consumers and can boost sales while promoting a company’s green values.
2. The Body Shop’s Limited-Edition Holiday Displays
Objective: Drive sales for seasonal holiday products.
The Body Shop used cardboard displays to highlight their limited-edition holiday collections, creating an immersive in-store experience. The designs were festive, colorful, and engaging, encouraging consumers to purchase holiday-themed skincare and gift sets. The strategic placement of the displays near entrances and checkout counters created a sense of urgency and excitement.
Results:
- Increased sales during the holiday season.
- Strengthened brand association with the holidays.
- Elevated customer experience and engagement.
Key Takeaway: Eye-catching, seasonal displays can create urgency and boost sales during peak retail periods.
3. LEGO’s Interactive Store Displays
Objective: Engage children and families while promoting new product lines.
LEGO is known for creating playful and interactive retail displays that not only showcase their new sets but also invite consumers to interact with the products. For a recent product launch, LEGO utilized cardboard displays that encouraged children and families to build miniature models while exploring the new collections. These displays were strategically placed in high-traffic areas, such as toy aisles and mall pop-up shops.
Results:
- Boosted sales of the newly released product sets.
- Increased foot traffic to stores and pop-up locations.
- Created a memorable shopping experience that encouraged repeat visits.
Key Takeaway: Interactive displays that engage the customer and allow hands-on product experience can significantly increase sales.
4. How Displays Boosted Sales of Patagonia’s “Worn Wear”
Objective: Promote sustainability and used product sales.
Patagonia used corrugated cardboard displays in their stores to promote their “Worn Wear” campaign, which encourages customers to buy used outdoor gear instead of new. The displays highlighted the durability of their products and the environmental benefits of buying used. With its focus on sustainability, this display resonated deeply with eco-conscious consumers, aligning the brand with ethical and environmental values.
Results:
- Increased sales of used gear and refurbished products.
- Elevated brand positioning as a leader in environmental sustainability.
- Strengthened brand loyalty and customer advocacy.
Key Takeaway: Displays promoting sustainability and aligning with brand values can not only drive sales but also create lasting customer relationships.
5. Samsung’s “Future of Tech” Experience Zones
Objective: Showcase cutting-edge technology and increase device sales.
Samsung has utilized cardboard displays in their in-store experience zones to create interactive experiences for customers. These displays focused on showcasing the latest in Samsung’s tech innovations, such as the newest smartphones, TVs, and home appliances. Consumers could explore the features of the products in a hands-on environment, engaging directly with the technology in a visually appealing and interactive setup.
Results:
- Increased foot traffic and engagement in retail locations.
- Boosted sales of featured tech products.
- Elevated the customer experience by making technology more accessible.
Key Takeaway: Interactive displays that allow customers to engage with new technologies can lead to increased sales and stronger brand loyalty.
6. Heineken’s In-Store Tasting Stations
Objective: Boost sales of a new product flavor.
Heineken created cardboard displays in grocery stores featuring in-store tasting stations for a new beer flavor. The displays were designed to invite customers to sample the new product and learn more about its unique taste. The interactive displays encouraged direct engagement, and the tasting stations made it easier for customers to make purchasing decisions.
Results:
- Increased product trial and impulse purchases.
- Boosted sales of the new beer flavor.
- Enhanced customer engagement and experience.
Key Takeaway: In-store tasting and interactive displays can drive product trials, encouraging immediate purchases and enhancing the customer experience.
7. How Displays Boosted Sales of Keurig’s Coffee
Objective: Promote new coffee flavors and machines.
Keurig created an engaging cardboard display that showcased their coffee machines and new limited-edition coffee flavors. The display included an area for sampling the new coffee flavors, encouraging customers to try before they buy. This sensory experience helped customers connect with the brand and its products, leading to increased sales of coffee machines and pods.
Results:
- Boosted sales of new coffee machines and pods.
- Increased customer interaction with the brand.
- Strengthened product positioning through experiential marketing.
Key Takeaway: Creating a sensory experience with product samples in a well-designed display can significantly increase sales and drive product adoption.
8. H&M’s Trend-Focused Window Displays
Objective: Increase foot traffic and sales during new collection launches.
H&M is known for utilizing corrugated cardboard displays to promote their new collections in window displays. These displays are designed with the latest fashion trends in mind, showcasing key pieces from the collection in a visually striking manner. The window displays are designed to capture attention from passersby and draw customers into the store.
Results:
- Increased foot traffic during seasonal collection launches.
- Boosted sales of featured fashion items.
- Strengthened brand image as a trendsetter in fast fashion.
Key Takeaway: Trend-focused displays with eye-catching designs can increase foot traffic and drive sales by attracting attention to new product releases.
9. L’Oréal’s Beauty Sampling Displays
Objective: Promote new beauty products and drive sales.
L’Oréal created cardboard displays that featured beauty sampling stations in drugstores and retail locations. These displays allowed customers to sample various beauty products such as foundation, mascara, and lipsticks before purchasing. The displays also included educational content, helping customers understand how to use the products effectively.
Results:
- Increased sales of new beauty products.
- Enhanced customer experience with hands-on product trials.
- Improved brand perception as an accessible beauty brand.
Key Takeaway: Allowing customers to sample products in an engaging and informative display can boost product sales and build brand trust.
10. Coca-Cola’s Interactive Vending Displays
Objective: Drive sales in high-traffic public spaces.
Coca-Cola used cardboard displays to create interactive vending displays in airports and shopping malls. These displays featured digital screens and innovative product designs, encouraging passersby to interact with the display by making a purchase or engaging with the brand online. The use of cardboard displays kept the setup affordable while still delivering a high-tech experience for customers.
Results:
- Increased sales of Coca-Cola products in high-traffic locations.
- Strengthened customer engagement and brand awareness.
- Enhanced the brand’s presence in public spaces.
Key Takeaway: Combining digital and physical display elements can create an interactive experience that drives sales, even in non-traditional retail environments.
Conclusion
These 10 real-life examples showcase how retail displays, particularly those made from corrugated cardboard, can be used creatively to boost sales, increase customer engagement, and promote brand values. Whether through interactive features, sustainability messaging, or seasonal promotions, well-designed displays are an essential part of retail success. From creating immersive experiences to promoting new products, displays are a powerful way to connect with customers and drive sales.
Are you ready to create a display that boosts your sales? Contact us today to explore how we can help you design custom cardboard displays that make an impact!
